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Wednesday 18 March 2020

Performance Machine

PM 50th Anniversary - Road Tour and New Products

From its start in a small shop in Paramount, California in 1970, these days the business that Nancy and Hall of Fame husband Perry Sands built now occupies some 60,000 sq ft in nearby La Palma - and still has a market leading, international reputation for its wheels and brake products.
Perry's obsessive talent for machining and fabricating precision and perfection, combined with a life-long passion for motorcycles, remains writ large in PM's DNA and is seen up front and center in the new Go Fast 'RaceLine' wheels, rotors, calipers and spoke mount hub system that PM has added for 2020. 

Two new wheel designs, all new brake calipers, a "revolutionary" line of Black Ops and Gold Ops finishes along with new and improved Raceline brake rotors and their ultra-light hub system tell the story of a business that has always understood that to stand still is to go backwards and that their job is to take their dealer's forward with them.
After a season kick-off at Daytona, PM will be taking its celebration around the United States as its Big Blue Kenworth Big Rig heads out on the highway, looking for adventure at the market's largest events.
"With PM celebrating its 50th Anniversary it's important that we recognize the path we've taken and what the future has in store," says Brand Manager Sean Delshadi. "Along with the debut of an entirely new collection of stunning products is an all new visual presentation on the Rally Truck.
"Created exclusively for the 50th Anniversary, the graphics showcase a personal insight into the lives of our founders, the Sands family, with great art, great memories and great achievements."
Following its 2020 debut at Bruce Rossmeyer's Destination Daytona, its Rally Truck will drop anchor at the following industry gatherings:

  • Arizona Bike Week, Phoenix, AZ
  • Thunder Beach Rally, Panama City Beach, FL
  • Myrtle Beach Bike Week, Myrtle Beach, SC
  • Born Free Show, Orange County, CA
  • Black Hills Rally, Sturgis, SD
  • Delmarva Bike Week, Salisbury, MD
  • Biketoberfest, Daytona Beach, FL
  • Lone Star Rally, Galveston, TX