Drag Specialties, S&S and AMD backing 'The Builders Cup' at AIMExpo 2027
A new custom motorcycle competition has been announced for AIMExpo at Orlando, March 3-5 2027
The Builders Cup Fueled by Drag Specialties is an all-new competition showcasing leading custom builders and the machines and ideas influencing the future of motorcycling.
Cinnamon Kernes, VP of Market Expansion at the Irvine, California based Motorcycle Industry Council (MIC) said: "With an additional and substantial level of participation from S&S Cycles, and the endorsement of the AMD World Championship 'Approved' Custom Bike Show program, the Builders Cup Fueled by Drag Specialties will invite selected custom builders to showcase their skills, creativity and innovation AIMExpo 2027."
Note the timing too - the Daytona Bike Week timing is no coincidence. The organizers are hoping that the proximity and timing to Daytona Bike Week, and the backing of Drag Specialties, S&S Cycle, AMD Magazine and The Buffalo Chip, will help the 'Builder Cup' to provide a meaningful V-twin segment dimension to AIMExpo where authorized and aftermarket custom bike and P&A vendors and dealers are concerned.
"We understand that AIMExpo is principally a 'mainstream' powersports dealer, distributor and vendor industry expo, but now that the event is so well established in the industry, hosting a specific initiative that also allows the custom motorcycle market to showcase its creativity and craftsmanship is all part of our mission to 'bring the industry together' - all of the motorcycle industry, with all its enthusiasm and excellence, all in one place at the same time."
The motorcycles will be displayed inside The Builders Club, a dedicated show-floor destination designed to connect custom culture with manufacturers, distributors, dealers, media, and other leaders from across the powersports industry.
The Sturgis Buffalo Chip will present the Spirit of the Chip Award to the builder whose motorcycle best captures the spirit of freedom and individuality at the heart of motorcycle culture. For decades, the Sturgis Buffalo Chip has created experiences that bring together motorcycles, music, art, and community. Its involvement in The Builders Cup brings that rider-facing perspective directly to the AIMExpo show floor.
For its part, Viola, Wisconsin based S&S Cycle (the masters of 'Proven Performance') will dig deep to make a special presentation of a brand-new engine to one selected Builder - one of their V124 'Super Sidewinder Plus' 124 cubic-inch (2,035 cc) direct bolt-in, air-cooled V-twin performance engines.
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| The S&S V124 has been used many times for award-winning V-twin custom bike builds |
The 4-1/8" bore x 4-5/8" stroke, 10.8:1 compression ratio V124 features an S&S 640 gear driven cam and generates around 128 hp and 133 ft-lb of torque. A classic custom bike builders 'engine of choice' and one that has featured in many top award-winning custom builds down the years. Designed for 1984-1999 carbureted Harley-Davidson Big Twin (Evolution) frames, the V124 has been used in stock and stock-style frames for 1984-1999 Softail, 1984-2000 FXR, 1990-1998 Dyna, and 1984-1998 Touring models.
Of his companies' collaboration with the AIMExpo and title sponsorship of The Builders Cup, Paul Langley, Chairman and CEO, LeMans Corporation said: "At Drag Specialties, we've always believed that when builders have access to the right products and the right support, they don't just create incredible motorcycles, they inspire the entire powersports industry.
"When you bring the industry's best custom builders together, you're showcasing more than the machines - you're celebrating the creativity, craftsmanship, and innovation that define powersports. AIMExpo is where this competition belongs; it's a show dedicated exclusively to powersports and it's where the entire industry shows up."









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