Italian Motorcycle and PTW Registrations at Record Highs
The latest available data from the Italian motorcycle industry association (ANCMA) show new motorcycle registrations in Italy for the first six months of 2024 up by a very healthy +7.75% at 96,411 units, having been positive for four out of the six months so far, and all three months of Q2.
This has meant another post 2013 record for the Italian market for the first half of the year. Total PTW registrations were +6.21% YTD at an unprecedented 203,874 units - also a post dawn of creation record for the first half of the year in Italy!
The top-selling motorcycle YTD was the Benelli TRK 702/X (4,344 units sold in H1). This was followed by the BMW 1300 GS with 3,394 units sold. Unusually, in a sea of scooters, this placed the leading two larger displacement motorcycles in 7th and 10th spot respectively in terms of all PTW sales in Italy YTD. Indeed, the Honda Africa Twin was in 16th spot with 2,677 units sold YTD.
Honda's SH 125, 150 and 350 were the top-sellers overall, followed by the KYMCO Agility 125 R16 in fourth, Piaggio Liberty 125 ABS and Honda X-ADV 750 in fifth and sixth spots. Maxi and ADV style scooters remain strong sellers in Italy - Honda's ADV 350 and 750, Yamaha's XMAX 300 and TMAX, Piaggio's Beverly 300, the BMW R 1300 GS and Honda Africa Twin among them.
Total Scooter sales were 107,463 units (+4.87%) in Italy in the first half year.
For the record: 2023 motorcycle sales were 145,405 units in 2023 (+14.88%), with all months in positive territory - the best Italian annual market numbers since before the 2007/2008 financial crisis and the resulting Great Recession. In total PTW terms, the Italian market was +17.94% in 2023, with a massive 318,948 units registered. Scooters were up by +20.64% at 173,543 units. The top selling motorcycle was the Benelli TRK 502/X (4,075 units), followed by the Honda Africa Twin (3,880) in a market where Maxi Scooters and ADV/Enduro style machines continue to gain share.
