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Monday 24 May 2021

Comment by Editor-in -Chief, Robin Bradley

Understanding Capitalism

Harley's decision to transition the LiveWire brand from a single model name into having a broader brand meaning is interesting on many levels.
For a start, it does call into question the extent to which the launch into the electric motorcycle sector was initially thought through. With the benefit of hindsight, we now understand just how flawed the 'More Roads' strategy document was and, in the case of the LiveWire model, it has been the pricing strategy (and range/charging) that revealed a mistaken understanding of the nature of the power that the 'Harley' brand has built up.
The original LiveWire model was predicated on a read of the Harley brand name that failed to understand the disconnect between where the brand had been for greater than 115 years and where 'More Roads' assumed it could be driven.
Who knows what the future may hold, maybe 'Harley' will be a verb one day, but at present it is 'one of many' brands, all competing for the leisure spend Dollar. It is not yet ready to be a 'Hoover', a 'Xerox' or a 'Biro'. It has a very specific meaning, it is not a category-defining portmanteau term.
That said, pricing was only one flaw. Others were misunderstanding where the Powered Two- Wheeler (PTW) cycle was in demographic and urban mobility terms, misunderstanding the rapid evolution of EV tech, and failing to fully grasp the implications of the platform's shortcomings in charging cycle and range terms - especially in the context of the present geographic distribution of its dealer network.
'More Roads' did 'visit' that latter issue, but unfortunately the launch went ahead long before plans to build an urban/suburban commuter retail network were ready. "Build the bikes and the people will buy them" doesn't cut it when the brand values 'Speak in Tongues' that ill-match the message, and when the brand is transitioning from a largely monopolistic market into one infested by shoals of sharks.
All that said, it's not that the original LiveWire was a bad bike, it was simply the wrong bike. It was wearing concrete boots in terms of its ability to 'do the job' required by its buyers - it could never be a downtowner. Downtown is an environment in which bikes get thrashed, bashed and trashed.


 "second law of thermodynamics"


The average on-the-road MSRP of the kind of e-bikes (scooters and motorcycles) that define the major urban environments of places like Rome, Milan, Madrid, Paris and ultimately New York, L.A. etc., is in the region of $6,500 at most - they are largely a short-term consumable, not expected to last the rigors of their use much beyond their warranty.
With Harley's Chinese supply chain moving forward, the company has access to the kind of bottom-feeder units that make money in cities. If it wants to make sense of domestic U.S. manufacturing overheads, then it will need the kind of charging cycles that are indeed on the way, but that are still only just starting to move from labs to productionization (e.g. lithium metal solid state battery technology).
The good news is that, shorn of the baggage that drove Harley down the 'More Roads' route of blinkered vision, Jochen Zeitz and his management team now have the freedom to visualize this with an unobstructed view, and execute upon it.
Therefore, leveraging the huge brand profile that LiveWire achieved, and using it for a family of PTW, wider powersports industry and other transport solutions is a plan that has potential (shame about the logo though!).
This 'Gen II' thinking makes way more sense of 'where Harley is at' in terms of its own evolution, issues and opportunities. It makes way more sense in terms of the transport policy, demographic and, therefore, market changes and challenges that still lie ahead.
While Zero Engineering may well have grounds to take issue with Zeitz' claim that the existing LiveWire model is the top selling American made electric motorcycle (or words to that effect), as he states, the vision that Zeitz is able to embrace because rather of than despite Harley's brand heritage is the one of desirability.
Zeitz and his newly minted cohort of 'New Gen' Bar 'n Shielders are right to be eying Harley as the powersports industry's 'Apple Store' of the future. Harley is probably the only existing industry brand for whom such ambitions may not necessarily be doomed to descend into hubris, plus maybe Ducati and MV Agusta; Piaggio and Yamaha are also trying it, but theirs is a more orthodox company store mission.
Unlike the prior management iteration, Zeitz and his crew appear to realize that they couldn't do this with the existing product line of gas-powered bikes and with legacy Harley-Davidson brand values - venerable and righteous though, they definitely remain in their context.
The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 (at IMS Outdoors in California), and it is California that is the target for the first of a generation of aspirational, inspirational and motivational retail environments.
Those are not new qualities for Harley of course - they are the very stuff that the existing Harley dealer network so successfully leveraged in its heyday. But what is now needed is a parallel universe of geographically, technologically and demographically discrete, distinct and inclusive retail brand environments in which diversity of customer values replaces the homogeneous identikit that brought Harley this far.
It's not Harley's fault the world has changed, and will continue to change. It's not anyone's fault. It's just change, that's all. It always has changed, and it always will. The definition of corporate failure is to fail to adapt. Exhibit One, Your Honor - Newton's second law of thermodynamics. Case dismissed.
For me, the single most important aspect of the 'LiveWire as brand' announcement is the remarks that relate to 'LiveWire' being a brand under which new tech can be developed. That tech will then be used to inform the Harley branded product offer that will be needed for the brave new world of sustainability and wealthy Millennials. At last, someone who "gets it"!

News Briefs


Harley has issued a recall for certain Sportster, Dyna and V-Rod motorcycles on the basis that headlights may fail. Potentially affecting a total of 31,346 motorcycles from 2019 and up, the issue is 796 headlight assemblies that may have been sold as replacement parts for 2005-2019 Sportster, 2005-2017 Softail, 2005-2017 Dyna and 2005-2011 V-Rods - the glass bulb within the headlight assembly may fail, causing a loss of both high and low beams.

Waukon H-D and Waukon Powersports in north eastern Iowa has now become Iron Hill H-D and Iron Hill Powersports after being purchased by John Jennerjohn and Brody Meier - two long-time employees who grew up less than an hour from the stores.

The Distinguished Gentleman's Ride celebrates 10 years of "riding dapper for men's health" this year and is calling on riders worldwide to join in fund raising efforts on Sunday, 23rd of May, 2021. This is the first year running on the new annual date in May. Since 2012, the event has connected hundreds of thousands of classic and vintage style motorcyclists from over 100 countries around the world and to-date has raised US$27.45m for men's health. They plan to organize COVID-safe events where possible, and those who can't engage physically can do so virtually at

Dutch Transport Industry Association (RAI) commission consumer research found that motorcycles "appear to be the ideal means of transport to completely empty your head and relax". Almost half of respondents (46%) indicated that they "have a greater need to drive a motorbike since the corona crisis than before." To inspire (future) motorcyclists to "throw a leg," the RAI Association badged March as 'MotorMonth'.

Harley wants to make American Police Motorcycle Patrol Officers into safer riders through a partnership with TEEX - Texas A&M Engineering Extension Service - which is to provide specialist training to law enforcement officers. Initially for police motorcycle riders in Texas, the program will also be rolled out to motorcycle police all across the United States.

The Performance Racing Industry (PRI) has announced Indianapolis, December 9-11, 2021, for the return of its 'In-Person' Trade Show. A slew of additional initiatives this year will include an all-new membership drive and a version 2.0 of the renowned PRI Road Tour as it continues to pursue its mission to "build, promote and protect the racing community."

Canadian pioneer electric sport bike manufacturer Damon Motors says it has raised more than US$30m in funding and secured US$20m in preorders for its "exhilarating line of HyperSport motorcycles. The capital raised will further fuel Damon's path to market and enable demo tours, pre-production development, testing and associated hires". Founder and CEO Jay Giraud says: "On the back of this demand, Damon will produce an entire line of medium- and high-performance motorcycles over the next few years, with our proprietary HyperDrive electric powertrain serving as the core of each model."

MIC Events has announced January 19 to 21 as the dates for AIMExpo in 2022. There is no confirmation of venue yet, but the postponed January 2021 event was due to be held at Columbus, Ohio, in collaboration with Tucker Powersports. The Fort Worth, Texas based distributor had been slated to co-stage its 2021 Dealer Show with AIMExpo in January this year, but has since opted for a spring Road Show series - which itself has been postponed to the second half of 2021.

NYC H-D (located just outside Manhattan) has been acquired by Paul Veracka's PVM Enterprises (formerly High Octane H-D). This is the third acquisition by the East coast focussed Veracka brother in just six months, having additionally purchased Brian's (Langthorne, PA) and Old Glory H-D (Laurel, HD) recently. Paul now operates nine dealerships - six of them are among the Top 15 new bike volume dealerships in the world - and anticipates selling more than 12,000 Harleys in this coming year. His brother Michael (MOD Enterprises) owns six mostly West coast and south western based Harley dealerships.

Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek,,,, Cycle World,


H-D Certified Pre-Owned Program Precludes Aftermarket Mods

Backed by a 12-month limited warranty and roadside assistance, Harley says its new certified pre-owned motorcycle program is the first it has implemented that is supported by its dealer network in the United States - some 63% of who are so far said to have signed up for it by the time of the program's April launch.

"H-D Certified is a strategic effort to strengthen our competitive position and is part of our new approach to the used motorcycle marketplace, aligned to the strategic priorities of The Hardwire, while supporting growth," said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. "We believe this program will drive Harley-Davidson desirability and enhance the overall customer experience, allowing more riders to have access to our motorcycles and provide them with an added level of confidence in their purchase."
Designed to "take the worry out of purchasing a pre-owned Harley-Davidson motorcycle," Harley says that each certified pre-owned motorcycle will be subjected to a comprehensive 110-point quality-assurance inspection by certified Harley-Davidson technicians. Dealers will also verify that the pre-owned motorcycle has no open recalls or a blocked VIN, has not been in a major accident, and that all scheduled service is up to date.
Harley-Davidson motorcycles eligible for the program must be no more than five model years old, have less than 25,000 miles of use, and not contain aftermarket modifications to the engine or transmission, or major chassis or electrical modifications. This is not really a surprise, but it will limit the value of the scheme and reduce dealer opportunities to make money and add value by leveraging aftermarket P&A opportunities.
A complementary one-year membership in H.O.G. (Harley Owners Group) is included with each sale, with standard member benefits like roadside assistance. Special HDFS financing rates and programs will be available.

Zero Motorcycles

Zero Special Edition Raises Funds for the National Forest Foundation

Santa Cruz, California based Zero Motorcycles launched a special, limited edition DSR in celebration of its 15th anniversary. In commemoration of Earth Day (April 22, 2021), Zero will give $500 from the sale of each special, limited edition motorcycle directly to the National Forest Foundation in the United States.

Sam Paschel, Zero Motorcycles CEO, said: "The campaign is designed around Zero Motorcycles' continued effort to help to preserve Earth's natural treasures, and to encourage customers to spend more time outside.
"Zero was founded with a passion for off-road motorcycles that could be ridden in the Santa Cruz Mountains. It has been our mission to transform the riding experience with pure electric vehicles, and a passion for conservation is deeply rooted in our DNA. Our bikes are an incredible way to experience off-road riding, including in America's National Forests, and we stand with the National Forest Foundation in their mission to guarantee access to those lands for future generations."
Available through all US Zero Motorcycles dealers, these 15th anniversary models are powered by the heralded Z-Force 75-7 motor capable of 116 ft-lb of torque, 70 hp, a top speed of 102 mph, and up to 163 miles of range per charge (MSRP is $15,495).


Expanding the Duo Concept

In the past, solar chargers have been a reluctant purchase for many - not only are they more expensive than a comparative AC powered battery charger, but many also find that the lack of information and feedback during charging is discouraging.
The typical solar charger does not indicate charge progress, how fast it is charging, if at all, and then (literally) at the end of the day, how much charge the battery received.  
TecMate's solar chargers have changed that - the smart controller answers all those questions.

When the sun is up, you can follow charge progress on the LED control panel; when the sun is down, even in the dark of night, the same LED panel displays how much charge the battery is holding.
And now its solar chargers have made it even easier - there is no need to think what battery you want to charge. The latest OptiMate combination charger and battery monitor automatically saves, charges and maintains both 12V lead-acid (Pb) and 12.8V/13.2V Lithium Ferrous Phosphate (LFP) batteries. 

When charging, the controller optimizes power output according to incoming sun power. So, on a cloudy day it collects that slow incoming power and delivers pulses of charge that are more effective than a very slow trickle of current; in full sun it delivers continuous power, i.e. the fastest charge.  
TecMate offers different sizes of OptiMate SOLAR DUO chargers - 10W is the entry level and ideal for smaller batteries, delivering 0.6A on average. The OptiMate SOLAR DUO 20W model is ideal for larger battery maintenance, even that of a car or pickup truck - delivering 1.2A on average. 

The OptiMate SOLAR DUO 40W models deliver 2.4A (average) to 3.3A (max.), great for faster charging next to the track or out in the middle of nowhere on a riding adventure.
Martin Human, CEO/CTO of TecMate, says: "We can all agree that no one really cares about their battery until it's dead. Then they might wonder what battery is in the vehicle and how it needs to be charged - but only then!
"We've made that part extremely easy - all you have to do is connect an OptiMate SOLAR DUO charger to your battery, point the panel to the sun, and the 'no brainer' solar maintainer does the rest! Plus, at night the monitor mode will tell you how far it got. Smart solar charging has arrived!"

Harley-Davidson Museum

New Event Space to be Added at Harley Museum

The Harley-Davidson Museum and its 1903 Events arm have announced that construction on a new event space will begin this summer. Called 'The Garage', The 8,200 sq ft event space at the H-D Museum campus is expected to be completed by the spring of 2022. 

“We’ve all been missing the fun that comes when friends and families gather to celebrate,” said Bill Davidson, Vice President of the Harley-Davidson Museum. “And we know there are a lot of people who are looking forward to coming together in person in the near future.
"This new event space will give our 1903 Events team the opportunity to deliver unique experiences that can only be found on our campus. This investment represents our growing commitment to the community, to the city of Milwaukee, which Harley-Davidson has called home for 118 years.”
The new space will replace 'Chrome', a formal seasonal event space, and will be located just south of The Shop.

Arlen Ness

Ness 'Velocity 90' Air Cleaners

If it's got the Arlen Ness logo on it, then you know it's going to look great as well as perform well - and this black powder-coat finish 'Velocity 90' performance air cleaner doesn't disappoint.
The forward-facing intake design, positioned at a 90° angle, and proprietary black synthetic high- performance air velocity filter "result in massive horsepower, torque and mileage performance gains while keeping ample legroom for aggressive riders," says Zach Ness.
Featuring the award-winning Ness patented hidden breather technology, it works with factory Bagger lower fairings (lowers), features a cast aluminum backing plate and air cleaner elbow and has a California Air Resource Board (CARB) Executive Order (D-639-9).

"The smooth and sculpted one-piece aluminum cast backing plate shape wraps around the throttle body for excellent leg room and features our patented hidden breather technology, which is O-ringed at the heads and exits out the mouth of the injector/carb to provide efficient engine breathing, eliminating the need for any external hoses or hardware for a virtually closed loop system." 

M-8 engine applications include a formed throttle servo cover that is finished in black powder-coat to match the gloss black powder-coat of the backing plate. The water resistant and washable black synthetic material air filter does not require oiling and features an inverted top design that forces air through the front of the filter in addition to the sides. The smooth outer filter ring integrated into the front of the filter acts as a radius air inlet. The hidden air filter clamping area means no exposed clamps and a clean look.
Applications include '99-'17 Twin Cam (except FBW); 2001-2017 Twin Cam Delphi EFI (Fuel Injected); 1999-2006 Twin Cam CV Carb; '08-'16 Touring/'16-'17 Softail and FXDLS (FBW); 2008-2016 FLT Touring/Bagger - FLHT/FLHR/FLHX/ FLTR/H-D FL Trike; select 2016-2017 Softails; 2016-2017 Dyna FXDLS; 2014-2015 FLSTNSE; '13-'14 FXSBSE; '11-'12 FLSTSE; several '91 and up Sportsters, and more. It will only work with selected FBW models.

Also seen here, from the Ness 'Method' accessory range, these Performance Bagger fork boots in black anodized finish (for '14-up FLT Touring models) feature lightweight, race-inspired styling that protects and exposes the fork tube for a unique look. CNC-machined from 6061-T6 billet aluminum, they replace OEM lower fork covers on FLT Touring/Bagger models.
The universal styling and high-quality finish fits with all styles from Performance Bagger to big wheel Bagger; they are designed to work with factory or aftermarket lower fork legs and look great with gold or all black coated fork tubes.


Drag Specialties

Drag Specialties Additions

Fork Seal and Dust Wiper Kits


The triple-lip seal design features seal profiles that are engineered to equalize pressure in each seal lip, for less drag and longer seal life. Seals are constructed from MAX-LIFE, which has a friction coefficient up to three times less than OEM seal material, and directional ribs allow seals to be installed easily. The kits include fork seals and dust wipers and are available for most models.  

Predator III Seats for Indian

Drag Specialties Seats' new Predator III "has everything needed to maximize comfort and style of the '14-'21 Indian Chief/Chieftain, Chieftain Vintage/Classic/Limited, '16-'21 Dark Horse, '17-'21 Springfield or '15-'21 Roadmaster." The automotive-grade vinyl cover features a double-diamond pattern with choice of black, silver or red thread. The seat is made from molded polyurethane foam build, with a 6" tall driver support and thermoformed ABS seat base with a carpeted bottom and rubber bumpers.

Replacement Piston Kits


"For OEM quality without the OEM price, pick up a piston kit from Drag Specialties for '17-'20 107" M-Eight models." The cast aluminum alloy pistons feature a coating that extends life and reduces friction; pistons are available in standard size and up to +0.20" overbore and provide a 10:1 compression ratio. Kits include wrist pins and clips and accept OEM or Hastings rings (available separately).  

Heavy-Duty Inner Fairing Supports


Drag Specialties' heavy-duty inner fairing support brackets for '99-'13 FLHT or FLHX are made from thick, strong 13-gauge steel that will handle the load of upgraded speakers and amplifiers. The brackets are zinc-plated for rust resistance.

High-Performance Mineral 20W-50


Drag Specialties' USA made high-performance mineral 20W-50 oil "is a great choice for V-twins when riding includes ambient temperatures between 30°F and 100°F. The formulation provides outstanding protection during cold starts, excellent wear protection and durability while guarding against sludge build-up and oil breakdown." It meets and exceeds API CI-4/SL service rating along with all warranty performance criteria for Harley-Davidson engines and does not void new vehicle warranties.


Metalsport Wheels

Yaffe 'Shredder' and 'Bandit' Wheel Design Size Options

South Gate, California based Metalsport Wheels has partnered with Paul Yaffe (Bagger Nation, Phoenix, Arizona) to introduce a selection of wheel sizes in Yaffe Bagger Nation designs.
The first two designs to make their debut are Yaffe's well known 'Shredder' and 'Bandit' styles, as featured in the 20 x 5.0 size in Bagger Nation's popular SRT program.

Bandit 18 x 5.5

Metalsport is now making the designs available in over 30 sizes, including the fat wheel sizes.
Metalsport offers one of the largest wheel size selections in the custom motorcycle wheels industry, all manufactured from 6061-T6 aluminum, machined and finished in California.
It also offers dealers the option of having their customer's choice in the 3D version, or even the Hybrid that gives the 3D look around the lip area.

Shredder 23 x 5.5

Metalsport offers a full line of 3D, Hybrid and 2D finished wheels featuring over 30 designs, including the Chip Foose exclusive line. Sizes start from the 16" wheel to its monster 34 incher - all available with options to add matching rotors, pulleys, sprockets and hubs.


S&S Cycle

S&S 'Qualifier' 2:1 for the Royal Enfield 650 Twin

S&S Cycle unveils its first complete exhaust system for the Royal Enfield 650 Twin - a 'Qualifier' 2-into-1 in stainless steel.

S&S' David Zemla says that "shortly after the Royal Enfield 650 Twin was launched, the crew at S&S Cycle began pounding out performance parts and they do not seem to be letting off the gas! Their latest is the Qualifier, an all stainless 2:1 exhaust that looks and sounds the part.
"Hand fabricated in the US, each system is a brushed stainless piece of performance art. S&S has revolutionized the American V-twin market with high performance exhausts designed to make real power (instead of noise!) and looks to have applied that same strategy to the RE 650 Twin. 

"Each throttle blip is now greeted with a throaty growl, making the mild mannered twin sound more like its larger cc brethren and adding a noticeable bump in power. Pair the Qualifier exhaust with the S&S high flow air cleaner and you’ve woken up the sleeping beauty trapped inside the 650 Twin."
The Qualifier is 50-state legal in the United States and designed to bolt on without the need for a tuner.


Wednesday 19 May 2021

H-D LiveWire

Harley Doubles Down on LiveWire with Transition from Single Model to Stand Alone Brand "Family"

In a news release to investors posted on May 10, Harley-Davidson announced "the launch of LiveWire as an all-electric brand."
Initially, this might seem like a no big deal, 'nothing to see here' story, merely a Mk II attempt to refresh stalled impetus into the 2019 launched LiveWire electric motorcycle. However, the key word here is "brand" - Harley is elevating LiveWire (if that's the right term) from a single, specific model to being an entire family of EV solutions - motorcycles and otherwise.


In doing so, it is clear that it is seeking to capitalize on the one thing that was a runaway success when the LiveWire launch was finally confirmed two years ago - namely the hype and the brand profile that it generated. The multi-media success that Harley had with the LiveWire project was unprecedented, either for Harley or any other established motorcycle manufacturer's foray into electrification.
Of course, the profile had already been marinading for at least seven years by the time the first 'metal' was being shipped to dealerships - Harley's first LiveWire unveil was in 2014 when it demo-toured the model around the United States, Europe and further afield. By that stage, there had been at least 24 months of intense engineering and design work.

'LiveWire' is more than a motorcycle


Fast-forward to the HardWire, and the conventional playbook would see most manufacturers by now looking to jettison something that must still be a long way from providing any kind of positive return on investments. Especially in the context of a manufacturer that is taking a second drink from the well of strategic realignment in just four years, but not so the iteration of Harley-Davidson we are seeing emerge in the 12 months since CEO Jochen Zeitz grabbed the handlebars.
Instead, Harley is 'doubling down' on its investment into the 'brand' so far by positioning it (Serial-1 E-bikes aside) to champion all that will come out of Milwaukee in electric motorcycle terms in the months and years ahead.
"LiveWire is more than a motorcycle," says the release. "LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins."

Harley has never formally released sales numbers for the LiveWire - they are not detailed in the fiscal reporting either. However, it is an open secret that the numbers have been way below expectations and below anything that would represent a suitable return on investment. But the profile generated by the hype is money in the bank for a brand that remains largely undamaged by the lack of sales, and largely distanced from any Bar n' Shield baggage among the demographic who are likely to be the earliest electric motorcycle adopters.

Bold statements for a technology whose primary Achilles heel (in all manufacturers' hands) is widely accepted to be the very fact that electric drivelines do not and likely cannot ever compare to the visceral and dynamic nature of the internal combustion engine experience.
However, Harley is not alone in needing to 'talk a good game' where electric motive power is concerned. The future-facing changes that are already upon the industry affect all motorcycle manufacturers and cannot be ignored - in terms of electrification or of automation.
Jochen Zeitz is quoted as saying: "One of the six pillars of the HardWire strategy is to lead in electric - by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV.
"With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future." Now that is the important bit! See this month's comment on page 4.
The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the International Motorcycle Show on July 9, 2021 [IMS Outdoors at Irvine, California].
LiveWire is described as drawing on its DNA as an "agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the heritage of the most desirable motorcycle brand in the world.
"With an initial focus on the urban market, LiveWire will pioneer the electric motorcycle space, and beyond.  Innovating by design and attracting industry-leading talent, LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, CA, (LiveWire Labs) and Milwaukee, WI.
"From launch, LiveWire [the brand] will work with participating dealers from the Harley-Davidson network as an independent brand. An innovative go-to-market model will blend digital and physical retail formats, tailoring the experience to the local market and allowing customers to discover LiveWire on their own terms."
However, as LiveWire seeks to "seize the opportunity to lead in EV and innovate across the customer journey," there will still be some "dedicated EV showrooms" at select locations, starting with California - allowing customers to "experience the LiveWire brand in an immersive and innovative way.
"With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire expects to benefit from Harley-Davidson's engineering expertise, manufacturing footprint, supply chain infrastructure and global logistics capabilities.  
"Harley-Davidson and LiveWire intend to cooperate and share their technological advancements to ensure an industry-leading application in their respective core segments."


Harley and ACEM Statements on EU Tariffs

In a news release issued on May 17, Harley-Davidson CEO Jochen Zeitz has welcomed the statement released by EU Executive Vice President Valdis Dombrovskis.
"We are encouraged by the announcement that tariffs affecting our products will not escalate from 31% to 56% [in June].
"This is the first step in the right direction in a dispute not of our making. Harley-Davidson employees, dealers, stakeholders and motorcycles have no place in this trade war. These tariffs provide other motorcycle manufacturers with an unfair competitive advantage in the EU.
"European motorcycles only pay up to 2.4% to be imported into the U.S. We want free and fair trade."

The release went on to say that Harley "reaffirms its commitment to defend its position in Europe. The company will continue to pursue its legal challenge to the Binding Origin Information (BOI) revocation, and its application for extended reliance.
"Harley-Davidson remains committed to free and fair trade and is focused on remaining globally competitive in the interests of all its stakeholders and is committed to ensuring its customers around the world have access to its products."

Harley Chairman, CEO and President Jochen Zeitz: "This is the first step in the right direction in a dispute not of our making."

However, the threat of 56% tariffs has not yet entirely gone away.
In a joint announcement by the EU and the U.S. on addressing global steel and aluminum excess capacity, it became apparent that the decision by the EU is only to temporarily suspend (for six months) the doubling of tariffs on US-made motorcycles above 500 cc, which were set to come into effect on 1 June 2021.
ACEM, the Brussels based trade association for the motorcycle industry in Europe, says that "the EU's Rebalancing Measures remain in place at 25%. This means U.S. motorcycles still bear a 31% tariff, which has a considerable negative affect on bilateral trade and on European motorcycle dealers and customers.
"Furthermore, the suspension of the additional 25% is a temporary measure which still threatens significant harm to the European motorcycle sector, if a resolution is not found in the next six months."
In a letter, signed by motorcycle industry CEOs and sent today to the European Commissioner for Trade, Mr. Dombrovskis, ACEM continues to call for the removal of motorcycles from the EU's list of products impacted by rebalancing tariffs, agreeing that "motorcycles have no place in an unrelated trade dispute."
ACEM says it "supports all EU and U.S. efforts to urgently de-escalate this trade conflict, and to return to non-punitive tariff levels as soon as possible."

News Briefs


Harley has partnered in the launch of an apparel collection in collaboration with elven heroine Arwen Undómiel's Dad's less than elven rock band, Aerosmith. The limited edition line of men's and women's apparel will be sold at Harley dealerships around the world and on The collection features "iconic artwork collaborations from both Aerosmith and Harley-Davidson to create truly unique and one-of-a-kind designs." The offering will include 17 total styles and is made up of six distinct graphic "capsules."

Torch Eyewear is to return as Official Sunglasses of Progressive AFT. "Renowned for its world-class products that combine the best elements of American and Italian design with unparalleled precision and craftsmanship, the Florida-based company's products far surpass industry standards for optical quality and impact resistance."

Hollister Biosciences Inc. and Easyriders have "come together to create high-quality cannabis products that embody the independent spirit and attitude of the modern biker." The first products are "premium pre-roll packs in silver or black collectible tins featuring the iconic Easyriders logo." In a press release, Hollister says that "each pack contains 10.2 g pre-rolls designed for quick, socially discreet ways to medicate, microdose and elevate on the go or when sharing with friends. The silver tin features pre-rolls made with an artisan Sherbert strain (Girl Scout Cookies x Pink Panties genetics), while the pre-rolls in the black tin feature lush Ice Cream Cake flower (Wedding Cake x Gelato #33 genetics). Both are terpene-rich, indica-dominant hybrids that may promote stress release, physical relaxation and uplifting moods."

Yamaha Motor Germany has appointed Sandro Cortese as its racing sector brand ambassador. A former Moto3 class and Supersport World Champion, Cortese is currently competing for Yamaha in the World SBN series.

Canadian powersports vehicle manufacturer BRP (Bombardier Recreational Products) has announced that it intends to offer electric models in all product lines by the end of 2026. To achieve this, they will invest $300m in product development, special equipment, infrastructure, production tools and plants. The company's Swiss subsidiary Rotax (Gunskirchen, Austria) is developing a modular electric power pack technology for use in all product lines. BRP is to establish the BRP Electric Vehicle Development Center in its hometown of Valcourt, Quebec, Canada. The BRP brand portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo boats and watercraft, Can-Am on-road and ATVs, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, and Evinrude and Rotax boat propulsion systems as well as Rotax engines for karts, motorcycles and sport aircraft.

Walking back prior remarks by CEO Claudio Domenicali in 2019, Ducati's VP of Global Sales and Board Member Francesca Milicia appears to be suggesting that its membership of the Volkswagen Audi Group (VAG) might give Ducati an opportunity to prioritize exploring synthetic gasoline rather than electric power as its initial pathway to reduced emissions. "Will we produce an electric Ducati soon? No. We are also looking carefully at other solutions for zero or minimal emissions, such as synthetic fuel. Other brands in our group, such as Porsche, are looking at it and it's something we are looking at in the medium term." In fact, Ducati parent company Audi (along with Bosch) is known to have been investing heavily in prototype synthetic pump gas scale production research since 2017.

PIERER Mobility - the KTM, Husqvarna and GasGas parent company - announced record Q1 2021 revenues at € 509m (+82%). A total of 106,453 vehicles were sold worldwide, including 87,197 KTM, Husqvarna and GasGas brand motorcycles and 19,256 R RAYMON and Husqvarna brand e-bikes (+80%). In Europe, 53,971 motorcycles and e-bikes were sold during the period (+79%). Growth was particularly strong in North America, where 12,637 motorcycles were sold (+145%), and Australia (4,357 units/+109%).

Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek,,,, Cycle World,

Parts Unlimited, Parts Europe and Drag Specialties

2021 Fall NVP Product Expo Canceled

LeMans Corporation, the parent company of Parts Unlimited, Parts Europe and Drag Specialties, has announced that it has "made the decision to cancel our 2021 Fall NVP Product Expo - previously scheduled for August 21-22, 2021 in Madison, WI. 

The news means that LeMans and vendors will have endured a two-year cycle, at least, before being able to stage their show again - seen here, the last was at Louisville in February 2020.

"Due to conditions regarding the global COVID-19 pandemic and the current business demands of our vendors, dealers and sales reps, Parts Unlimited and Drag Specialties made the difficult decision to cancel the event. It is in the best interest of our company to continue to navigate these unprecedented times with respect for the health, safety and well-being of our teams, dealers, vendors, industry colleagues and communities.      
"Parts Unlimited and Drag Specialties are looking forward and planning for the future with one goal - to continue to support our dealers and vendors as we work through these challenging times."


FUELL E-Bikes Now Looking for Powersports Dealers

More on the 5th Avenue, New York based FUELL E-bike and electric motorcycle project that Erik Buell is involved with as Chief Technical Officer.
Building on what the company says has been "string sales momentum" so far in 2021, FUELL is inviting applications from dealers as it now seeks to add brick and mortar powersports store availability to its model.

The Flluid 1-S E-bike comes standard with two large lithium batteries, top speed of 28 mph and 125 mile range.

"This new and exciting dealer program is the next stage in the growth of the rapidly expanding business featuring the FUELL Flluid E-bike series of urban mobility vehicles.
"Launched in 2019, FUELL's mission is to reinvent the pleasure of riding. The primary concept behind FUELL is to develop a unique range of vehicles for the new urban adventurers, thanks to freedom of design, engineering and distribution. The Flluid E-bike is the first step in the journey with a host of new products being developed like the Fllow electric motorcycle that will complement and enhance the entire FUELL collection of vehicles.


"The new FUELL dealer program has been created to set up key powersports dealers as full service FUELL dealers where customers can come in to see, touch and feel the beautifully designed, powerful and efficient Flluid E-bike. Why powersports dealers? In a recent survey, 50% of customers who bought a Flluid E-bike are also motorcycle enthusiasts; most are between 45-65 years old and make between $100,000 to $200,000 per year.
Erik Buell is quoted as saying: "I have a passion for engineering and two-wheeled vehicles, and I love our new Flluid E-bike because it gives people a new way to find real personal mobility.
"We feel that powersports dealers are the perfect place to bring in people who are already comfortable on two wheels and ready to try something new."
The program will feature the Flluid 1-S - it comes standard with two large 504Wh lithium batteries, a torque sensing 500W mid motor and a Gates carbon belt drive with an internally geared hub. "This exceptional E-bike provides incredible efficiency, a sleek modern look and a range of up to 125 miles and is available for new FUELL dealers to order now."

Motor Bike Expo, Verona

Motor Bike Expo returns June 18/20, 2021

In pandemic terms, events have been moving quickly in Italy - with the third wave and lockdown now starting to give way to a return of the freedoms we all take for granted. Specifically, the Italian authorities have given the 'green light' to the reopening of the national exhibition network in June.

Motor Bike Expo, Verona, grabbed the holeshot and became the first motorcycle industry event to grab the opportunity and confirm Friday 18th to Sunday 20th June as dates for the much delayed 2021 show at its usual Veronafiere venue.
Not only will it be one of the first events of any kind to open for business in Verona, but is thought likely to be the first international trade fair to reopen in Italy as a "safe exhibition with in-person attendance." In April this year, the Italian government decreed June 15 as the reopen date for exhibitions in Italy.


This will be the 13th MBE to be staged at Verona since the event moved from Padua, and with the better weather, the plan is for an event that will capitalize on the opportunities to add outdoor activities, including demo rides and a riding safety school. For the first time, visitors will be able to bring their own motorcycles into the expo complex with a new, fully equipped parking area.
The capacity of the Verona exhibition center complex is large enough to guarantee social distancing, with an algorithm driven surveillance system to help avoid overcrowding; ticketing will be electronic only.


Speetzen Confirmed as Polaris CEO

As expected, Polaris Inc. has moved to confirm interim CEO and former CFO Michael Speetzen as Scott Wine's permanent successor, with Bob Mack as Executive Vice President and Chief Financial Officer. Speetzen is also appointed to the board of directors.
John Wiehoff, chair of the Polaris Board, is quoted as saying: "Mike is a proven and highly respected leader within Polaris and across the powersports industry. His strong vision and deep understanding of the business gives us great confidence in his ability to further build on Polaris' legacy of innovation and growth.

Michael Speetzen has been confirmed as Polaris' CEO

"In his six years with the Company and as interim CEO, Mike has consistently demonstrated his ability to inspire our team, build strong stakeholder relationships and drive strategic execution. We are excited about Polaris' next chapter of success and value creation under Mike's leadership."
Speetzen had publicly stated that his name was 'in the ring' for the job and that he hoped to succeed Scott Wine, and in response to confirmation of his permanent appointment, he is quoted as saying "Polaris is an incredible organization, and one that I have been privileged to be a part of for the last six years. 


Bob Mack, Polaris' Executive Vice President and Chief Financial Officer

"As our results over the past year show, Polaris has tremendous opportunities as the undisputed leader in the powersports industry. I look forward to the continued partnership with Polaris' talented senior leadership team, including Bob in his role as CFO, as we continue building on our momentum and fully capitalizing on the booming interest in outdoor recreation."
Speetzen continued: "Bob is a results-driven leader who was integral in expanding Polaris' role as an industry leader through strategic M&A activity and his leadership of our Global Adjacent Markets and Boats operations. While serving as interim CFO, Bob has been a trusted advisor and partner whose financial acumen and breadth of experience make him well suited to continue advancing our financial strategy as CFO." Mack will continue to oversee Polaris' Corporate Development and Global Adjacent Markets teams.

Vance & Hines

Vance & Hines NHRA Pro Stock Contingency

Vance & Hines has announced a contingency sponsorship program offering payouts to riders in the NHRA Pro Stock Motorcycle (PSM) class who use the new Vance & Hines VHIL18504V Suzuki-based engine and Vance & Hines carbon pipe.

Riders that meet the requirements will receive $500 for a race win and $250 as a runner-up.
"Terry Vance and Byron Hines made a name for themselves and started this company at a racetrack.  We do everything we can to support racing with great engines and components, and this contingency payout is our way of saying thank you to our riders," said President of Vance & Hines Mike Kennedy.
To qualify for the contingency payment, riders must run the appropriate equipment and have Vance & Hines identification on their bike. The NHRA will determine who is awarded the payments. Vance & Hines Team riders are not eligible for this prize money.
In other news, Vance & Hines is to add six-time NHRA PSM champion Andrew Hines and four-time champion Eddie Krawiec to its NHRA Pro Stock Motorcycle Racing Team for the remainder of the 2021 Season after sitting out the first two PSM events. 


Both Hines and Krawiec will ride motorcycles equipped with Vance & Hines' recently announced VH160VT engine and NHRA-approved Buell 1190RX bodywork. They join three-time champion Angelle Sampey as part of the "winningest team in NHRA PSM history."
"It was hard to sit out the beginning of the 2021 NHRA Season," said Hines, "but both Eddie and I had our hands full at the RDC (Vance & Hines Racing Development Center). It was important for the business that we launch our two new racing engines and the components that our customers need.  When we went to the NHRA events in Florida and Nevada it was great to see our engines perform, but I really wanted to grab my gear and be on the track."

NAMZ Custom Cycle Products

Complete Wiring Harnesses - Three Universal Solutions

Always striving to "make it easy for you to do it right!" Oreland, Pennsylvania based NAMZ Custom Cycle Products has spent over 21 years coming up with "solutions for problems that shouldn't exist."
"The last thing anyone ever thinks about, and it’s a haunting task that can have your customer's ride laid up for months, is the wiring harness," says President and Chief Technical Officer Jeff Zielinski, "but we don't think it should be that way.
"So, our wiring gurus here have put in all the thought, effort and quality engineering you have become used to from NAMZ and we are proud to offer you three simple complete wiring harness choices to keep that ride where it belongs - on the road.
"They are 100% universal and can be installed on ANY motorcycle. All you need is some creativity, time and some basic tools - we even provide color printed instructions to keep the blood pressure low!"


The first choice and most popular is its "feature-filled" NCBH-01-A kit, which provides running light and turn signal functions to front turn signals on one power wire per side - two functions on one wire. The rear signals offer its patented running light, brake light and normal turn signal functions all on a single wire per side.
The NCBH-01-B is the same kit except it offers standard turn signal functions only for front and rear; lastly, the NCBH-01-C kit is a "bare bones" chopper style kit without any turn signal functions.

Features of the kits include OEM color-matching wiring with 11-second self-canceling turn signal module, (A & B kits only). A fuse block that holds a full size, commonly available and replaceable starter relay and three ATO fuses. A 30 amp circuit breaker is installed and is ready for any regulator/charging system and the harness provides running light and turn signal functions to the front turn signals, run, brake and turn signal functions for the rear turn signals.


There is oil, neutral, high beam and turn signal indicator wiring, color-matching handlebar switch wiring (as found on '96 - '13 non-Glide models); headlight wiring with headlight socket and terminals; front turn signal connectors and terminals (A & B kits only); rear fender harness with connectors and terminals (A & B kits only); key switch wiring with ring terminals and coil wire with ring terminals, tachometer, horn, oil sending unit, brake switch and neutral switch wiring with terminals.
The sections of 3/16", 1/4", 3/8" and 1/2" ID have heat shrink included and there are heavy gauge 12 (+) power and (-) ground wires with terminals for battery connection.
"The best part," says Jeff, "is that you do not need a degree in Electrical Engineering to install them. The instructions make life easy, all of the hard connections are made for you. All you need is a good crimping tool, angle cutters and a heat gun. If you want to get slick with hiding wires, then a drill and some bits will be needed. Just take your time, make a plan of what you want to put where and have a go at it!  
"Serviceability has always been important to our product designs, so you will never hear that 'you can't get it' again. Our harnesses are designed and manufactured by our highly skilled and experienced technicians here at our own facility in Pennsylvania."
NAMZ is celebrating 21 years in business, providing "world class" electrical components, LED lighting (Letric brand), Badlands lighting modules, wiring harnesses and installation supplies. NAMZ and Badlands products are available through Drag Specialties, Parts Unlimited, Tucker, Mid-USA, J&P Cycles, V-Twin, Parts Canada, Parts Europe, Custom Chrome Europe, Motorcycle Storehouse, W&W, Zodiac, Rollies Speed Shop and Performance Cycle Wholesale Limited, or directly from the company's website.


S&S Cycle

S&S Cycle - Grand National 50 State Slip-On Mufflers

When used with a separately available Stealth air cleaner kit, these S&S Cycle Grand National 50 State compliant slip-on mufflers are said to deliver improved horsepower and torque.

They feature a race-inspired design, removable dB reducer for back pressure and sound tuning and meet J2825 levels for sound, "with a deep performance rumble replacing the stock whisper tone."
All hardware included and no mapping is required; in the United States they are exempt per CARB Executive Order (E.O.) #K-010-16 for '18-'20 Softail Heritage Classic 114 FLHCS, Heritage Classic FLHC and Softail Deluxe FLDE. The muffler is in chrome finish with a black end cap.


Tuesday 11 May 2021


NHRA Announces New Electric Vehicle Class

NHRA has announced the creation of an all-new electric vehicle (EV) racing class that will join the NHRA Summit Series in 2022.

For decades, NHRA's Member Tracks have seen EVs, hybrids and alternative-energy vehicles use their racetracks as a proving ground. Creating an EV class within the NHRA Summit Series accelerates the NHRA's commitment to its racers and partners looking to develop new technology. With the rise in performance of electric street vehicles also comes the need for the NHRA to provide a safe place to race and a platform for competitors to evolve and demonstrate their capabilities.
"We are thrilled for this new opportunity for our NHRA competitors," said NHRA President Glen Cromwell. "NHRA Drag Racing is about performance and innovation and we look forward to seeing how these vehicles perform in 2022."


"Summit Racing Equipment supports all forms of motorsports, and we are excited to help bring EV technology to the track through our longstanding partnership with the NHRA," said Jim Greenleaf, Summit Racing Equipment Motorsports and Events Manager. "This is a great opportunity to expand on one of the most successful grassroots sportsman drag racing programs in the country."
The NHRA's EV race car initiative was launched to bring automakers, racers, the safety industry and the performance aftermarket together. Multiple meetings between the NHRA and global OEMs during the past four years have discussed the technical challenges and opportunities that come with EV drag racing.
During that time, NHRA fans have seen the debut of the Chevrolet eCOPO, a match-race between a supercharged Ford Cobra Jet Mustang and the all-electric Cobra Jet 1400 all-electric motorcycles in the hands of Vance & Hines, and a 200-mph EV-record breaking pass by an all-electric dragster. "The NHRA will continue to foster EV development as drag racing is the motorsport best suited to demonstrate the electrification of vehicles."
Rules for the all-new Summit Series EV class are in discussion and will be released as soon as possible to give builders and racers ample time to prepare for 2022.

News Briefs


Biker Fest, an AMD World Championship of Custom Bike Building Affiliate Event, has announced September 16 to 19 as a revised date for its hugely popular Italian Bike Week and Italian Motorcycle Championship. Usually staged in May each year, this will be the 35th edition of the free entry celebration of all things Moto. September 2020 saw an estimated 90,000 people descend on Lignano Sabbiadoro (UD) on the Adriatic Coast of north eastern Italy for the weekend.

H-D's Pan America 1250 has garnered its first award - the Best Bike award at the Bangkok International Motor Show 2021.

Harley spin-off Serial-1 started e-bike deliveries to participating Harley dealerships in USA in April. The Serial-1 RUSH/CTY has a battery-assist range of 35-115 miles, and an MSRP of $4,499. An instructional video demonstrates how to assemble the bike on arrival.

BMW Motorrad delivered 42,592 motorcycles and scooters to customers in the first three months of 2021 (+22.5%) - its best-ever Q1 sales result - underpinning "BMW Motorrad's successful growth strategy. Both in terms of its strong product offering and the market launch of various new products - providing key elements for the continued success of BMW Motorrad."

Harley-Davidson Board Member Brian Niccol has resigned from the Board of Directors. Niccol's 'day job' is as Chairman and CEO of Chipotle Mexican Grill, Inc. It is not thought his departure is the result of disagreements with the company's direction of travel or policies.

As EICMA continues to work hard to win industry confidence for its November 24-28 planned 2021 'Milan Show', it has announced the addition of Royal Enfield to Honda as being among the OEMs to have committed to exhibit so far. In theory, this will be the 78th year for EICMA, if it goes ahead - with the uncertainty triggered by BMW's decision to withdraw from the show permanently and a third wave of the coronavirus pandemic still making nothing certain at this time. This is Royal Enfield's 120th anniversary - making it the longest motorcycle brand in continuous production in the world.

In association with R&R Promotions, the Loretta Lynn family is hosting the Tennessee Motorcycles and Music Revival at Hurricane Mills, TN., May 20-23. The brainchild of surrounding area Harley dealers, the event promises four days of bike shows, daily live music on three stages, flat track racing, demonstration rides, shopping with industry-leading vendors, local food trucks, three bars, trail riding and more.

In March, Congressmen Peter Welch of Vermont and John Curtis of Utah formally introduced the Recreational Trails Program Full Funding Act in the U.S. House of Representatives. The Act would increase funding from $84 million to at least $250 million per year, dramatically helping construction and maintenance on public lands, much of the work being long overdue.

Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek,,,, Cycle World,

Vance & Hines

Vance & Hines Launches New V-Twin for NHRA Motorcycle Racing

Performance product maker Vance & Hines has announced the launch of a new 160 cubic inch V-twin engine for use in NHRA Pro Stock Motorcycle drag racing.
The engine is specifically designed for use with the NHRA-approved Buell 1190RX bodywork. This is the first time that Vance & Hines has designed an engine for use in a Buell race bike.
The new powerplant, tagged the "VH160VT," was developed at the company's Racing Development Center (RDC) in Brownsburg, Indiana. The engine architecture is a 60-degree V-twin with pushrod-driven valves that is said to be capable of turning 10,000+ rpm. It has been approved by NHRA and will be offered to teams participating in NHRA Pro Stock Motorcycle racing.  

The engine will be sold as a complete, running engine or components may be ordered through the Vance & Hines RDC as well. Some teams are expected to purchase a builder's kit, which allows a racing team to take advantage of Vance & Hines proven technology while incorporating their own cams and cylinder head porting specs to create a powerplant that works best for their team.  


"This is a natural extension of our company's involvement in motorcycle drag racing," said Mike Kennedy, president of Vance & Hines. "Terry Vance and Byron Hines became legends in the NHRA with their history of winning. As we have for the past 40 years, we continue to support teams by providing great vehicles, great engines and great components."
Vance & Hines launched a four-valve Suzuki-based racing engine earlier this year, which can be used in several drag racing classes. In its first outing at the NHRA Gatornationals race in Florida, Vance & Hines rider Angelle Sampey hit 200 mph in her second run and was the #1 PSM qualifier at the event.  
The VH160VT engine will be available starting on June 1, 2021 through the Vance & Hines Racing Development Center.

Cardo Systems

Named as AFT's Official Communications System, Cardo Systems is now Under New Ownership

Cardo's industry-leading PACKTALK BOLD, featuring Dynamic Mesh Communication, to provide efficient 'always on' comms for Progressive AFT Honda Talon Experience.
Cardo Systems, "a global market leader in Bluetooth and mesh communication systems for motorcyclists," has been announced as the official communicator of the 2021 Progressive American Flat Track season - "Cardo's PACKTALK BOLD will be featured as an important piece of equipment throughout the season."

Progressive AFT says that officials will utilize Cardo's wireless communicator during its Honda Talon Experience at each race. "With Cardo's Dynamic Mesh Communication (DMC), Progressive AFT crew members can seamlessly communicate with the Honda Talon driver in an 'always on' intercom network. The IP67 waterproof and dustproof design of the PACKTALK BOLD provides durability and dependability regardless of track conditions, while sound by JBL provides crystal-clear sound quality when communicating throughout the race."
In unrelated news, it has been announced that Tel Aviv and Plano, Texas based Cardo Systems has been sold by prior owner and founder/chairman Dr. Abraham Glezerman and leading Israeli private equity tech investor specialist Fortissimo Capital to London, England based EMK Capital for an undisclosed sum.
Cardo's products are sold in over 80 countries, with additional operations in Europe and Asia, and employs over 100 people worldwide.
Dr. Abraham Glezerman founded Cardo in 2003. A year later, the newly formed company was the first to introduce personal Bluetooth-based communicators to the motorcycle industry, adding a completely new product category to the accessory market. To date, the company has sold over six million communication devices worldwide.
"Leading Cardo's evolution from an idea to a leading global brand was a unique experience," said Glezerman. "Its success could only have come about thanks to the ever-inspiring dialog with millions of customers worldwide and due to the creativity, dedication and professionalism of the immensely talented people who work at Cardo."