H-D Certified Pre-Owned Program Precludes Aftermarket Mods
Backed by a 12-month limited warranty and roadside assistance, Harley says its new certified pre-owned motorcycle program is the first it has implemented that is supported by its dealer network in the United States - some 63% of who are so far said to have signed up for it by the time of the program's April launch.
"H-D Certified is a strategic effort to strengthen our competitive position and is part of our new approach to the used motorcycle marketplace, aligned to the strategic priorities of The Hardwire, while supporting growth," said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. "We believe this program will drive Harley-Davidson desirability and enhance the overall customer experience, allowing more riders to have access to our motorcycles and provide them with an added level of confidence in their purchase."
Designed to "take the worry out of purchasing a pre-owned Harley-Davidson motorcycle," Harley says that each certified pre-owned motorcycle will be subjected to a comprehensive 110-point quality-assurance inspection by certified Harley-Davidson technicians. Dealers will also verify that the pre-owned motorcycle has no open recalls or a blocked VIN, has not been in a major accident, and that all scheduled service is up to date.
Harley-Davidson motorcycles eligible for the program must be no more than five model years old, have less than 25,000 miles of use, and not contain aftermarket modifications to the engine or transmission, or major chassis or electrical modifications. This is not really a surprise, but it will limit the value of the scheme and reduce dealer opportunities to make money and add value by leveraging aftermarket P&A opportunities.
A complementary one-year membership in H.O.G. (Harley Owners Group) is included with each sale, with standard member benefits like roadside assistance. Special HDFS financing rates and programs will be available.
