topbanner ad

Tuesday 10 March 2020

Vance & Hines

Personalized Experiences Driving Vance & Hines Road Show in 2020

Daytona Bike Week sees the Vance & Hines team setting up shop at two locations during the Rally as the first leg of its 2020 Road Show.

The company's mobile show room and tech center will be visiting ten of the largest motorcycle events in the United States this year during an eight-month run. Housed in two custom-built, 53-foot trailers with extended exhibit space, "it offers customers a sensory experience where they will see, feel and hear the exhaust, air intake and fuel management products that Vance & Hines is famous for."
One of several new features this year is each visitor’s opportunity to create a Performance and Style Upgrade Plan in consultation with one of Vance & Hines’ product experts.  The Vance & Hines 'Make It Yours' consultation creates a personalized plan to update their bike's look and performance.  Each upgrade recommendation is based on the rider's motorcycle, riding style and budget. The company expects one of the most popular options to be its new Torquer 450 slip-ons, which are designed specifically to deliver great sound, style and performance to Harley-Davidson M-8 Touring bikes, while being emission compliant in all 50 states. 
Riders can choose to make the upgrades onsite in the tour's tech center or use the Vance & Hines 'Make It Yours' consultation document to have their local motorcycle dealer do the installation.
"We've taken everything on the tour up another notch this year," said John Potts, Vance & Hines' Head of Sales and Marketing. "All new displays to help customers better understand each of our products, the most qualified staff in the motorcycle industry and a personalized experience for every rider who visits us."
Following the two-location kick-off at Daytona, the Vance & Hines Road Show is presently slated to visit the following events (additional tour stops and events may be added)…
Arizona Bike Week, Phoenix, AZ
Laughlin River Run, Laughlin, NV
Myrtle Beach Bike Week, Myrtle Beach, SC
Born Free Show, Orange County, CA
Black Hills Rally (two locations), Sturgis, SD
Delmarva Bike Week, Salisbury, MD
Street Vibrations, Reno, NV
Bikes, Blues & BBQ, Fayetteville, AR
Biketoberfest (two locations), Daytona Beach, FL

Exact locations for each tour stop can be found in the events section of the Vance & Hines website.

About Vance & Hines: the Vance & Hines brand has always been about enhancing the exhilaration of the motorcycle ride. It started over 40 years ago, when Terry Vance and Byron Hines were two young enthusiasts in the fledgling Southern California motorcycle drag race scene. Terry always wanted to go faster, and Byron knew how to make that happen. In short order, their on-track success and innovation drew the attention of other racers, riders and motorcycle manufacturers, which ultimately translated to commercial demand for their products and services. Today, the company sells a full range of performance and customizing accessories for almost every brand of motorcycle. Vance & Hines' strategy remains the same as when they were founded in 1979: make bikes go faster on the race track and use those learnings to make impactful products for riders.