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Friday 27 March 2020

Motorcycle Industry Council (MIC)

MIC Adapts to Changing Times While Efforts Continue

With California in lockdown, the Irvine, California based Motorcycle Industry Council (MIC) says that while "staff members are operating remotely and haven't slowed down one bit, in the interest of physical distancing, MIC offices are empty, but the work for association members goes on without interruption."

MIC President and CEO Erik Pritchard)

"Things change, we adapt," Erik Pritchard said. "Our industry is facing a new world, along with everyone else. The association approach stays the same: collective efforts to benefit the powersports business and riders at large. We're well aware that the coronavirus pandemic will affect our members, big and small, but we are dedicated to doing whatever it takes to help us all ride it out, together.
"MIC leaders and department heads have canceled or postponed events in March and April, taking all precautions, while still performing critical functions and making plans for projects that can be done without assembling groups of people."