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Tuesday 3 August 2021

Tucker Powersports & SBS

Tucker Adds SBS

Tucker Powersports has taken on U.S. distribution of Danish made SBS Friction brake products for motorcycle and ATV/UTV models in the United States.
"The addition of Tucker Powersports as SBS distributor is an important step in making SBS a relevant and preferred brake parts supplier across the U.S.," said SBS CSO Christel Munk Pedersen.

"For many years Tucker Powersports has been a major player in the U.S. market. Its wide dealership network with thousands of points-of-sale and progressive dealership support, as part of Tucker Powersports' new strategy, are just some of the reasons why we think that this collaboration is an ideal match."

Tucker Powersports will be handling the entire SBS product portfolio, including brake rotors, clutch kits and standard, upgrade and performance brake pads for motorcycles and ATV, UTV and SSV. As an industry-first, SBS brake pads are quality certified according to ECE R90, and both its organic and new sinter material brake pads are offered with NUCAP NRS technology - which secures an indestructible mechanical bond of the compound to the brake pad backing plate.

"Tucker Powersports is a trusted American brand with a significant presence since the 1970s. Tucker’s professional sales representatives have played a vital role in the success of many premium brands over the past 50 years. We believe that their ambitious sales representatives will enable SBS to build an enhanced presence and profile in the U.S. market," said Christel.
For Tucker, VP of Sales Brad Turner said: "We are delighted to partner with SBS Friction, one of the world's largest suppliers of brake pads and accessories for motorcycles and UTVs. SBS is a globally important premium brand and the quality, performance and range of their products is perfect for the dealers we serve."