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Tuesday 17 August 2021


H-D1 Marketplace

Described as the "ultimate destination for pre-owned Harley-Davidson motorcycles in North America," Harley's new H-D1 Marketplace appears to be an integral part of the new production and pricing policy being driven by Project Hardwire.
H-D1 Marketplace will provide consumers with "the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America. Backed by the strength and scale of our dealer network and enhanced by the Harley-Davidson Certified program for extra peace of mind, H-D1 Marketplace will facilitate a seamless purchase experience.

"The launch of H-D1 Marketplace is the first step towards our ambitious transformation of into the leading online destination for everything Harley-Davidson," said Zeitz.

"This is the first step towards our ambitious transformation of into the leading online destination for everything Harley-Davidson," said Zeitz. "The H-D1 Marketplace platform will connect our customers, community and our strong dealer network with the goal to become the largest marketplace for pre-owned Harley-Davidson motorcycles in the United States."
Launching first in USA, H-D1 Marketplace will "start with the entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network, that will be available for our customers to browse and customize online. Powered by H-D Financial Services, customers will have access to innovative, industry-leading financing solutions, to make purchasing even easier." Through the 'Sell My Bike' feature, customers will also be able to sell their motorcycles directly into the Harley-Davidson dealer network.
"H-D1 Marketplace also fulfills our Hardwire objective to include riders of pre-owned Harley-Davidsons as an important part of the H-D customer base, recognizing their unique perspectives and contributions to the brand."
The H-D1 Marketplace will highlight motorcycles offered through the recently introduced and growing Harley-Davidson Certified program. All H-D Certified pre-owned motorcycles have been subjected to a comprehensive 110-point quality-assurance inspection by certified Harley-Davidson technicians, are sold with a 12-month factory-backed limited warranty on the engine and transmission and benefit from new motorcycle finance rates and terms.
H-D1 Marketplace launches in North America with the pre-owned inventories of all qualifying Harley-Davidson dealers.


"Let's Ride Challenge"

Timed to include Sturgis and the primary summer motorcycle rally and vacation season, Harley's second sweepstake of the year is designed to "celebrate the open road" and "unlock prizes as miles are ridden and tracked via the app."


The "Let's Ride Challenge encourages riders to rack up miles and unlock bigger prizes as each milestone is reached," said Theo Keetell, VP Marketing.
The promotion runs From July 23 through September 30, for riders in the U.S. and Canada - but remember, that great big Bar 'n Shield in the sky is a watchin' ya!