Brembo Silicon Valley 'Center of Excellence'
Following its acquisitions of SBS and J.Juan, Brembo continues to further develop the foundations of the business for the next stage in its evolution as it seeks to future-proof its operations.
The 'Brembo Inspiration Lab' in California's Silicon Valley will be its first center of excellence and will focus on software development, data science and artificial intelligence as a "step forward in the path to become a trusted solution provider" and to "accelerate the digitalization of the company" - one of the key objectives of the 'turning energy into inspiration' strategic vision announced by Daniele Schillaci, Brembo's Chief Executive Officer, in September 2020.
"We are very pleased to open Brembo's first center of excellence in Silicon Valley. We are entering and investing in this world-renowned location for high technology and innovation with the clear and ambitious goal of addressing the unprecedented challenges impacting the automotive sector," Schillaci is quoted as saying.
"We are in an era of data science and the application of artificial intelligence, which offers us a great opportunity to build our future and strengthen our technological leadership. With the Brembo Inspiration Lab we accept the challenge to increase the company's digital culture and to bring 'Made in Brembo' innovation even closer to our partners."
The facility is expected to open in the fourth quarter of 2021. It will welcome talent from various industries "to benefit the development of Brembo's future braking solutions."
With the opening of the new center, Brembo expands its international presence and continues to grow in North America, where it has been present for over 30 years. It maintains manufacturing hubs in Michigan, New Jersey and Monterrey, Mexico. Its North American headquarters and R&D center is located in Plymouth, Michigan.
The new center of excellence will also be a "point of reference for the technological and commercial development of Brembo's relationships with customers in the Silicon Valley."
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