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Thursday 19 January 2023

Tucker Powersports

Tucker Fills Two High Profile Vacancies as New Management Structure Takes Shape

Tucker Powersports (Irvine, Texas) has announced two senior hires with former Dallas Cowboys Executive Lesley Madsen as the company's Vice President of Marketing and Prnuv Sharma as VP of Sales.

Madsen's role at Tucker is focused on delivering "impactful marketing programs for the company's 'owned brands' as well as the products distributed by Tucker." Madsen left her role at Dallas Cowboys Merchandising to join Tucker in December.

Tucker President and CEO Marc McAllister had earlier announced a restructure of the company's Sales and Marketing functions and his plan to bring new leadership into the company.

"Lesley's experience in marketing, brand building and distribution makes her a natural for this role at Tucker," said McAllister. "She will bring her strategic and analytical approach to our marketing efforts and will help us provide better support for our brands and our dealers."

Madsen's business background includes seven years with the merchandise arm of the Dallas Cowboys with responsibility for supporting retail and wholesale marketing and distribution for the Dallas Cowboys and 81Eighty organizations. Previous to the Cowboys, she held leadership roles in marketing, advertising, public relations, advertising and digital communications with major brands in electronics and entertainment.

Prnuv Sharma is an avid automotive and racing enthusiast. He holds an SCCA recreational racing license and enjoys spending time on the weekends driving at Autocross events. He joins Tucker after twelve years at Abbott Laboratories, following previous roles with Valvoline Inc. and Classic Automotive Group in his hometown of Cleveland, Ohio.

Sharma was most recently a Marketing Director for Abbott Laboratories, having held senior roles in Sales Management, Global Strategy and Brand Management. Earlier in his career, Sharma had been General Manager of a Nissan dealership that was part of the Classic Automotive Group, which owns several dealerships in the Cleveland area.

“Moving into powersports connects me to my passion for power, performance and the beauty of a well-designed vehicle,” said Sharma.

"I've had a retailer's mentality since early in my career and that's helped me succeed with the global brands that I've been part of," he continued. "I'm anxious to get to know my team at Tucker and spend time with the dealers that drive our success."

"Prnuv's background in sales leadership and employee development in dealerships and in large organizations makes him ideal for Tucker's VP of Sales role," said McAllister. "He understands the importance of brands, has a passion for fast vehicles and will be able to lead our team of dedicated sales reps in their support of our brands and the products we distribute." Sharma joined Tucker on January 1, 2023, will be leading the Tucker sales team at AIMExpo and plans to relocate to the Fort Worth area with his family.