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Tuesday 31 January 2023

Burly Brand

Burly Brand Teams Up with Western Power Sports

Cerritos, CA based Burly Brand has announced distribution of its handlebars, cable kits, suspension, and accessories products through Western Power Sports' HardDrive division 7-warehouse network, effective January 2023.

"We are very excited to partner with Western Power Sports," said Chris Lindstrom, President and CEO of Burly Brand. "Our extensive line of handlebars, cable kits and suspension combined with Western Power Sports' distribution network will be a huge win for dealers and customers.

"Since 1996, Burly Brand has established itself as a leader in the industry with a vast offering of premium aftermarket motorcycle modifications for V-Twin and Metric consumers. With products such as our wide range of handlebars, like our famous Gorilla Apes, cable kits that ensure an OEM type fit, and Slammer Shocks and Fork Lowering Kits, sissy bars to fairings, and everything in between, Burly Brand has what you need to build the custom bike of your dreams.

"The WPS company motto is 'work hard, play hard.' We can relate. At Burly Brand, we have a love and a passion for two wheels that has kept us moving forward for nearly 30 years. Our new facility in Cerritos, California has drastically improved our ability to meet the demand for products across the industry and we look forward to serving customers with WPS in 2023 and beyond."