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Wednesday 16 February 2022


Letric Lighting Co Joins HardDrive

Boise, Idaho based distributor HardDrive - the speciality V-twin division of Western Power Sports - has announced another addition for 2022 with the NAMZ Custom Cycle Products' Letric Lighting Company range of advanced LED lighting solutions now available from its nationwide warehouse network.

"This large SKU addition gives our dealers a broader selection of plug-n-play or custom LED upgrades for V-twin and Indian models," states HardDrive V-Twin Director Krys Brown.
"Letric Lighting Company is a solid partner with a positive agenda for its position in the motorcycle industry and takes care of its customers directly with a limited lifetime LED warranty."
Motorcycle electrics pioneer and Letric founder Jeff Zielinski told AMD: "We first teamed up with the WPS/HardDrive team to offer both the NAMZ and Badlands product ranges in the HardDrive catalog.

"As we shift into 2022, we are looking forward to expanding our partnership with the HardDrive team by offering our Letric Lighting Company products to its dealers. HardDrive's fast growing distribution network offers us an opportunity to gain additional exposure so we can continue to offer new and exciting products to the motorcycle community. We are looking forward to continuing the success we have experienced with the NAMZ and Badlands brands and are pleased to now be able to additionally offer Letric Lighting Co. branded products through HardDrive."