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Wednesday 16 February 2022

Bitubo Suspension

Bitubo Suspension -
"We're coming to America!"

Internationally respected Italian suspension specialist Bitubo has announced the opening of a North American headquarters operation - Bitubo USA LLC, based in Miami, Florida.
Renowned as world champion race suspension experts since 1963, Bitubo has always had some sales in the United States and has a way larger product offer for Harley and Indian models than most people in the industry have realized.

Left to right: Sean Delshadi, Marketing Director; Giorgia Mardollo, President; Gianni Mardollo, CEO; Tom Owens, Director of Operations.

However, having seen positive results from its initial efforts to market the brand and products (street and race product for 'mainstream'/metric models as well as for H-D and Indian Motorcycle applications), the company has now decided to "step it up another gear" with the appointment of ex Tucker man Tom Owens as Director of Operations for Bitubo USA and former Progressive Suspension, Burly Brand and Performance Machine brand manager Sean Delshadi driving demand as Marketing Director.

Based near Padua in northern Italy, Bitubo is now in third generation Mardollo family ownership, with CEO Gianni Mardollo and current President Giorgia Mardollo implementing a development plan that has seen the company step up with manufacturing investments too. These have included successfully commissioning modern state-of-the-art manufacturing capabilities with full ISO 9001 certification, plus ABE and TÜV compliances.
 Its streamlined production processes have been matched by a major investment into increased resources for what was already widely regarded as an industry-leading research and development center.

A highly qualified USA based staff will provide immediate assistance and optimized delivery times despite the current supply chain and logistical issues many manufacturers are experiencing. To ensure success, Bitubo has combined years of experience with a state-of-the-art warehouse to develop a process that ensure first quality raw materials and production on a consistent basis. 

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The high-performance race motorcycle suspension products will debut in Florida at the 2022 Daytona Bike Week, Friday, March 4, 2022 - Sunday, March 13, 2022. The Bitubo Race Suspension line will also be featured at select events throughout the season, available to order through select dealers early 2022.
Gianni Mardollo (CEO - Bitubo SRL) stated that "the development of a marketing and sales department started several years ago and has certainly contributed to the growth in our turnover. At the same time, it highlighted even greater opportunities for expansion. Our priority has been to make sure that we can scale up to meet the demand we are generating without compromising the manufacturing precision or suspension performance quality that the Bitubo brand has been known for.

"After nearly 60 years, the creation of our American branch is a fundamental and logical next step to help us meet the growing demand for Bitubo suspension components in a US market that rewards quality product and service."
Giorgia Mardollo (President - Bitubo LLC) stated: "With the birth of our American branch we complete the first cycle of the prestigious goals that we set ourselves. I am very proud to begin this new challenge. Now, with Bitubo LLC, we are embarking on a five-year development plan that will see us firmly committed to one of the world's most important markets. One where we expect to grow thanks to the undisputed quality of our products and the rapid delivery and service we can now provide.
"American dealers will be able to buy a product of the highest quality, entirely produced in Italy, and turn to an American technical service network for set-up and custom adjustments, maintenance, overhaul and spare parts."


Tom Owens brings over 30 years of industry experience to Bitubo - most recently as Sr. Director of Sales, Marketing and International Strategy with Tucker Powersports. Owens will lead Sales, Operations and Logistics while coordinating with Marketing to drive overall brand strategy in the US.  Owens says: " I am very excited to help bring such an incredible brand to the US market. Bitubo has been building high quality innovative motorcycle suspension since 1963. It has experience in off-road, street and all aspects of racing, including providing world champion race product to Superbike and MotoGP teams.  The US suspension market is ripe for a new player, and we are excited to provide that."
As Marketing Director, Sean Delshadi will be leveraging his considerable industry experience in driving premium brands and building demand. Delshadi has 15 years of experience with California based powerhouse brands (PM, Progressive and Burly) and is a marketing leader with expertise in disruptive innovation and leading teams to deliver renewed growth in the aftermarket motorcycle parts industry. 

Delshadi will lead marketing, product innovation, advertising, as well as the brand's digital marketing initiatives while working closely with operations to drive sales. "I am excited to develop and execute strategies that will build Bitubo's position as a leading-edge motorcycle suspension brand in the US market," said Delshadi. "It's a privilege to be part of a passionate group of suspension experts with generations of world champion race experience since 1963."
Noted for performance, comfort, driving precision, and above all, the quality of an excellent product, Bitubo has continuously developed its products in constant collaboration with advanced research centers and the main technical university faculties in Italy.
Tested and developed with fatigue and destructive tests, both in software and dynamic simulations, today Bitubo is successfully engaged in WSBK, BSB, CIV, CEV, IDM and many other national championships around the world.