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Wednesday 31 January 2024

Turn 14 Distribution

Turn 14 Powersports Updates

Following the acquisition of "select assets" (some eight house brands) from the now defunct Tucker Powersports, privately owned and operated Horsham, Pennsylvania headquartered Turn 14 Distribution has now found new digs to house the staff that have been retained from Tucker in Texas.

Just six miles from Tucker's former Alliance Gateway HQ and warehouse at Keller, Tx., the new building will house retained staff members and new hires, such as recently appointed brand management, product development and marketing staff, led by recently announced Turn 14 Powersports President Bob Schuetz.

"The collaboration that happens when we are all under one roof is really important, and our people are happy to be back together," said Schuetz. "Our move into this new facility will be a great start to an important year for Turn 14 Powersports."

The 10,000 sq ft office space is in a newly renovated building at 125 Bear Creek Parkway in Keller, Texas, which is northeast of Fort Worth. 

Meanwhile, it is announced that the inventory of Tucker Powersports is now moved to Turn 14 Distribution's three distribution centers, located in Pennsylvania, Texas and Nevada. "It's been a huge project for Turn 14 Distribution warehouse staff, with over 11,000 pallets of product, representing 146 brands and over 60,000 SKUs moving into Turn 14 Distribution possession." The company says it expects all inventory to be checked in and available to dealers by the end of January 2024.

In a January news release, the company went on to say: "Turn 14 Distribution takes pride in its carefully curated line card, which is focused on quality over quantity. The company typically carries a full line of products from a tightly managed number of suppliers. The company is currently onboarding 146 product lines from the recent acquisition." The products will be posted on for dealer access.

"Powersports sales and marketing efforts are moving forward to assist dealers for spring selling. Turn 14 Distribution uses both field territory managers and inside sales staff to support dealer needs. With this partnership, Turn 14 Distribution meets dealer needs in person in dealerships, while inside staff is available for prompt response to calls and emails. 

"In addition, Turn 14 Distribution has a Customer Support Team, separate from Sales, to ensure the company is meeting dealer needs. The company is building a marketing team for Turn 14 Powersports, led by former Tucker Marketing VP Lesley Madsen, and additional marketing resources for distributed brands. 

"Industry-leading API and data exports are available already, and the company has engaged with all the leading DMS Systems (Lightspeed, DX1, etc.) and channel providers. A data team is working on enhancing product data, so more information is available to Turn 14 Distribution's dealers."

The 'house-brands' acquired from Tucker include Answer, Biker's Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road, Speed and Strength, and TwinPower.  

Tucker Powersports was the subject of recent winding up action by a court in Florida, leaving the aftermarket with some $30m in unpaid vender payables.