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Tuesday 23 January 2024

Custom Chrome Europe

Custom Chrome Europe -'Bolt On And Ride' Program Back After Four-Year Absence

Custom Chrome Europe celebrated 25 years in business in 2023. During that time, and born out of the widespread 'kit bike' phenomena that swept the parts and accessory community from the mid-1990s, CCE's 'Bolt On And Ride' concept (2009-2020) was always a more "considered" and "convincing" proposition. Rather than complete builds, they were a selection of custom builds designed by leading European custom bike builders.

The 'Bolt On And Ride' concept had been immediately popular, providing an easy access pathway for riders to be able to enjoy and share in the design ideas of many of the European market's leading customizers.

So, fast forward four years, and the Custombike Show at Bad Salzuflen in Germany in December 2023 (and subsequently Motor Bike Expo at Verona, Italy, in January 2024) saw CCE dive back into those waters and bring back an all-new iteration of the concept to market.

The presentations featured three designs and platforms by German customizers Rick’s Motorcycles, Bike Farm Melle and former World Champion custom bike builders Thunderbike, the latest custom parts available from CCE, Rick’s Motorcycles' FXRT-style fairing for M-8 Softails and numerous new Rick’s 'Clubstyle' parts showcased on their Low Rider ST. Rick's prior contributions to the BOAR program had included 'Black Bob' (2013) and 'Moccarica' (2018).

Bike Farm Melle, also established as Indian Melle has customized a 2023 Indian Scout "Bobber" for a more "Bobber spirited" Scout rolling on TTS "Fat Spoke" wheels and V-Performance exhaust system.

Thunderbike had previously built no less that nine BOAR customs, from the first Street Bob and Fat Boy in 2009 to CCE's "Custom Chrome 50th Anniversary" tribute in January 2020. Bike Farm Melle had one prior design in the BOAR program - 'Fisherman's Chop' from 2014.

Bike Farm Melle, also now established as Indian Melle, has modified a basic 2023 Indian Scout Bobber for a more "Bobber spirited" Scout, rolling on TTS 'fat spoke' wheels (Germany), with a V-Performance exhaust system (Italy), Ness pegs and CultWerk (Austria) front and rear fender to "bob-up" the basic Scout Bobber.

In 2024, Rick's Motorcycles will celebrate 30 years in business - and this radical "Clubstyle" "Bolt On And Ride" bike is another "Clubstyle" themed radical rider, featuring Rick's own FXRT/RP fairing, brand new and super-solid risers and triple-trees and many new Rick's parts that are new to the Custom Chrome Europe catalog.

Tunderbike produced a super-clean 2023 Fat Boy, featuring numerous brand-new Thunderbike and Performance Machine parts, including PM M-8 cam and rockerbox covers and Fred Kodlin's super-fat handlebar. Thunderbike added air suspension, air filter, a tail end conversion and numerous details and covers for a great 'bookend' to the similar Fat Boy and Street Bob customs they kickstarted the "Bolt On And Ride" program with 15 years ago.

Custom Chrome Europe partner Thunderbike, also creators of the first two "official" Bolt On And Ride" bikes in 2009, customized a superb 2023 model year "Fat Boy", featuring numerous brand new Thunderbike and Performance Machine parts.

Rick's Motorcycles' superb 'Clubstyle' interpretation of the Low Rider is a 'Clubstyle' themed radical, loaded with its already popular new parts and accessories that act as a precursor to its 2024 celebration of 30 years as one of Europe's custom motorcycle market leaders.