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Thursday 26 October 2023


Mike Kennedy Appointed CEO at RumbleOn

RumbleOn, Inc. (NASDAQ: RMBL) has announced Michael "Mike" Kennedy as its new Chief Executive Officer effective November 1 - additionally joining the RumbleOn Board of Directors. Kennedy succeeds Mark Tkach, who has served as Interim Chief Executive Officer since June 2023.

An accomplished powersports industry veteran who brings over three decades of experience in strategy, commercial operations, financial management and manufacturing at leading powersports companies, Kennedy spent 26 years at Harley-Davidson, culminating in his role as Vice President & Managing Director, Americas from 2010 to 2017.

More recently, he served as President and Chief Executive Officer of Vance & Hines (2019 to 2023), where he oversaw strong organic growth, margin expansion and value creation.

"We are very excited to welcome Mike Kennedy as our CEO," said Steve Pully, Executive Chairman of the RumbleOn Board of Directors. "After carefully considering a wide range of candidates, the Board is confident that Mike is the ideal choice to lead RumbleOn through its next chapter of growth and shareholder value creation. Not only does Mike share the company's passion for powersports, but he is also a seasoned leader with a proven track record of driving significant positive transformation."

Outgoing Interim CEO Mark Tkach is quoted as stating: "I am thrilled to entrust the leadership of RumbleOn to Mike Kennedy, an executive who has a sustained history of delivering success in the powersport industry. We now have a remarkable depth of talent throughout our team, and I am confident that Mike's extensive knowledge and history of success in this industry makes him the right leader to unlock the value in RumbleOn for our shareholders. I am confident that Mike is the right choice to lead RumbleOn."

Mike Kennedy commented: "I am impressed with the recent transformation that began at RumbleOn in June of this year. I'm extremely optimistic and excited about the opportunity to lead RumbleOn as its Chief Executive Officer and will continue the positive change that the current board and management have started. I've known Mark Tkach and Bill Coulter since my time at Harley-Davidson. I'm honored to have their confidence to lead RumbleOn."

RumbleOn claims the title of largest powersports retailer in North America, "offering a wide selection of new and used motorcycles, all-terrain vehicles, utility terrain vehicles, personal watercraft and other powersports products, including aftermarket products." 

The company operates 55 retail locations, each equipped with full-service departments, and five regional fulfillment centers - mostly through the Sun Belt of the United States.