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Tuesday 28 March 2023

SBS Friction

SBS - Multi-Year AFT Partnership Renewal

SBS Friction A/S and Progressive American Flat Track have announced that SBS will continue as the Official Brake Sponsor of Progressive AFT through the 2024 season.

Speaking from its Daytona offices during Bike Week, AFT described SBS as "a dominant force in global motorsports, reeling in dozens of world titles in the decades since its founding in Denmark back in 1964. After earlier proving its capabilities in battlegrounds such as the Superbike World Championship and World Motocross Championship, SBS focused its attention on the world’s pre-eminent two-wheeled dirt track racing championship, joining as an official partner in 2018."

Thomas Midtgaard-Jørgensen, Product and Marketing Manager at SBS, said: "SBS is internationally recognized as a global market leader, a preferred supplier of brake products, especially for race teams, and for our vast research and development capabilities. 

"We were the first company to produce aftermarket disc brakes and to fully integrate the advanced safety features of NRS technology into our brake pads. SBS routinely pioneers the usage of bleeding-edge materials and technologies, not only in racing but also for the consumer aftermarket."