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Tuesday 21 March 2023

News Briefs

BUB 7 Racing Team (Denis Manning) are inviting applications for a new pilot for the BUB SEVEN motorcycle streamliner. Send them an email at with the word "PILOT" in the subject line.

Las Vegas based Shelby American is honoring the 100th anniversary of founder Carroll Shelby's birth with a small run of special edition Shelby Mustangs - new supercharged Carroll Shelby Centennial Edition Mustangs based on the 2023 Ford Mustang GT. Shelby American manufactures and markets performance vehicles such as authentic continuation Cobras, including the 427 S/C, 289 FIA and 289 street car component vehicles; Shelby GT, 1000, Super Snake and GT-S post-title packages for the 2005-up Ford Mustang and the Shelby Raptor muscle truck.

It is unclear whether or not it means that HardDrive will be using wings rather than UPS, but parent company Arrowhead has announced that Western Power Sports (and therefore HardDrive too, presumably) will be offering Red Bull Energy Drink products to its dealers. The announcement cites a "multi-year, open-ended partnership with Red Bull" which will see dealers provided with small format coolers to merchandise and sell Red Bull's "signature" 8.4 fl oz drink, which contains 80 mg of caffeine - "about the same amount as in a home-brewed cup of coffee."

Avon Lake, Ohio based sound and heat management specialist Design Engineering Inc., (DEI), noted for its motorcycle exhaust wrap among other sound and heat shielding products, has announced Brad Bricker as its new VP Sales & Marketing. Bricker brings nearly 30 years of sales, marketing and management experience from automotive equipment and accessory manufacturers. 

Indian conglomerate Eicher Motors, the parent company of Royal Enfield, has entered into a "collaboration" with Barcelona, Spain based Stark Future SL - a well respected and fast growing electric PTW manufacturer - with an (initial) € 50m investment for an approx. 10.35% equity stake. The deal gives it a seat on the board, no doubt, "first dibs" on new product. Stark's recently launched 'VARG' has been well received by reviewers.

Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek,,,, Cycle World,