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Tuesday 7 March 2023

Andreani Group

Andreani Opens U.S. Warehouse

Italian suspension specialist Andreani Group has announced the opening of its first U.S. office and distribution center, located at Hendersonville, NC.

The facility is building a stock of products from its own lines (such as its award-winning Misano cartridges) as well as well-known brands that will be distributed to U.S. bicycle shops and motorcycle dealerships.

Luciano Ubaldini, President of Andreani USA, says that the U.S. facility has a 10,000 sq ft distribution center and Andreani USA offices. The company currently employs four people in the U.S. and expects that number to increase as business grows. Andreani USA currently distributes products from SKF, Intek, Kayaba, Showa and Öhlins, as well as its own Andreani line of suspensions for motorcycles and bicycles.

“The Andreani Group is thrilled to open our operations in the United States. The U.S. market is a tremendous opportunity for our company. We believe that our approach to high-performance two-wheelers, which is to provide great products and help technicians by offering comprehensive training, will have a significant impact on bicycle and motorcycle riders in the USA,” said Luciano.

Founded in Pesaro, Italy, in 1987 by Giuseppe Andreani, a former motorcycle racing champion, Andreani Group International was conceived to support the performance needs of motorcycle riders and racers. Giuseppe quickly realized that the science of vehicle suspension was not well understood by riders and technicians in the motorcycle world, so worked with industry experts to build what is now a highly regarded training program, which quickly became the premier resource for technicians and tuners in Europe to get the most out of their motorcycles.

Luciano Ubaldini, President of Andreani USA

"Andreani USA will begin offering this type of training in the United States later this year and will encourage technicians from its customers’ dealerships to attend, along with tuners from some of the top road racing and motocross teams in the industry. 

"The company will also offer training for mountain bike racing teams and technicians, leveraging the company’s deep roots in all types of performance two-wheelers."

The company expects the staff in Hendersonville to grow to 10-15 employees by the end of 2023 and will expand to offer more products and more top brands of motorcycle and bicycle suspension products.