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Wednesday 27 October 2021

Motorcycle Industry Council (MIC)

MIC 'Ride With Us' Social Content Playbook for Dealers

The Irvine, California based Motorcycle Industry Council (MIC) has added to is range of 'Ride With Us' new rider resources with a social media content package to allow dealers to leverage their social media channels to promote and engage with current and potential new customers.
"A core principle of 'Ride With Us' is connecting directly with riders and potential riders, and social media is a great tool to do just that," said Cinnamon Kernes, vice president of market expansion at the MIC. "It's also an easy way to welcome new riders to our world of two- and three-wheeling, and it can help them feel a sense of community, which will keep them riding."

This playbook is geared toward dealers who are managing social media on their own and/or need content ideas and tips to effectively manage social channels, especially on Instagram and Facebook. MIC members can find the playbook on the MIC website under the Resources tab, or by clicking here and logging in: Social Content Playbook (
"This playbook is another component of 'Ride With Us', the powersports industry's market expansion program. This multi-faceted initiative works to inspire people to try riding; helps them explore different types of vehicles and training and riding opportunities; engages them with dealers and other riders; and helps them integrate riding into their lives."
This summer, the MIC announced a new 45-minute experience for people who have never ridden a motorcycle before - the 'Ride With Us' Moto Intro. All the gear and bikes are provided, and Motorcycle Safety Foundation RiderCoaches guide new riders through basic motorcycle controls, helping them experience their first ride in a closed, controlled environment.
The MIC brought the free 'Ride With Us' Moto Intro experience to five locations this summer, including Comoto's Get On! Moto Fest at the Texas Motor Speedway, several of the Progressive IMS Outdoors shows and to Overland Expo East and West.
The rider journey then continues online at with information and resources on the next steps and rider education and training, including where to find an MSF Basic RiderCourse.