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Monday 22 February 2021


H-D Replaces CCO Larry Hund

H-D has appointed Edel O'Sullivan as Chief Commercial Officer (CCO) to replace existing CCO Larry Hund, who retires from the company following 18 years of service.

O'Sullivan will join Harley-Davidson "with extensive experience in omnichannel retail and durable goods, focusing on commercial excellence and organizational change. She served as a partner at Bain & Company for the past five years of her 14-year tenure, where she led the development of major corporate transformations including the strategic delivery of profitable growth initiatives across multiple industries, with an emphasis on retail, advanced manufacturing and OEMs."
Previously, O'Sullivan worked in financial planning and analysis for a division of Procter & Gamble. She holds a Bachelor of Chemical Engineering from the Universidad Simon Bolivar in Caracas, Venezuela, and an MBA with distinction from Harvard Business School.
"Edel has an excellent track record of effectively building commercial and organizational strategies, based on clear market and consumer insights, that deliver strong financial and operational results," said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. "She will bring new perspectives and capabilities to our leadership team as we execute the priorities of our 5-year strategy, The Hardwire."
Hund, 64, will work closely with O'Sullivan through the transition ensuring a consistent handover. Prior to taking on the CCO role, Hund was President of HDFS for 11 years. The company will continue to leverage Hund's knowledge and experience as he will remain chairman of the H-D Financial Services Board of Directors.