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Tuesday 9 February 2021


Ducati Ends 2020 with Strong Recovery

Crowned by winning the MotoGP Constructors' World Title, Ducati ended 2020 with its best ever six-month period to finish the year with 48,042 (-9.7%) bikes sold in over 90 countries - sales were up in China, Germany and Switzerland among other markets. This despite the Ducati factory being closed in March and April.

Claudio Domenicali, Ducati CEO: "The technology on motorcycles like the new Multistrada V4 marks a new milestone for the world of two wheels."

The Ducati Scrambler family of models were the company's best sellers in 2020 with 9,265 units delivered, while the remarkable Streetfighter V4 was its most popular individual model with 5,730 bikes sold.

The new Multistrada features Ducati's new lightweight V4 Granturismo engine - "developed for maximum smoothness with record-breaking maintenance intervals." Ducati says the new engine is "compact, light weight and high performance - with great torque making it ideal for adventure touring and multi surface riding."

Its Chinese sales grew +26% (4,041 units sold) and is now Ducati's fourth largest market. Sales in Germany were +6.7% (5,490 units) and in Switzerland +11.1%. Italy remains its largest market with 7,100 units sold in 2020.

Can you have too much of a good thing? Maybe! The 800 cc Ducati Scrambler Nightshift - one of four more 800/1100 cc Scramblers added to what may be in danger of making the same mistake as Harley and becoming an uneconomically oversized family.

Claudio Domenicali, Ducati CEO, is quoted as saying that "the strong end to 2020 allows us to look forward with optimism and confidence. For 2021, the product range is more complete than ever, and the interest of enthusiasts has been immediately reflected in an order portfolio that is the largest ever seen at the start of a year.
"The first deliveries of the Multistrada V4, the first motorcycle in the world equipped with front and rear radar, have already begun and, in the coming months, Ducati dealers will also receive the other new bikes of the 2021 Model Year, including the Panigale V4 SP, the SuperSport 950, the Monster and the Ducati Scrambler Night Shift."