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Tuesday 28 July 2020

German motorcycle registrations

Germany: motorcycles +21.64% in June

Germany's apparently relentless march to market recovery continued in June with the latest data from the IVM, the motorcycle industry trade association in Germany, showing new model registrations +21.64% for the month (14,010 units) and now running at 'just' -5.80% for the YTD (70,877 units).

In the context of 2020, the motorcycle registration statistics in Germany for 2020 so far have been remarkable. Having been +37.14% (4,446 units) in January and -3.98% in February (9,252 units), motorcycle registrations were -18.70% in March (16,581 units) and -28.14% (12,064 units) in April, but started to recover spectacularly in May (+6.33%/14,524 units), suggesting that demand hasn't gone away, with consumers buying when they judge the moment is right.
Indeed, in total PTW terms, it looks very much like the theory that the urban mobility and isolation messages that PTWs have in their favour are being taken up by commuters. Total PTW registrations in June in Germany were a massive +48.42% over June 2019 with 25,712 new models registered in total, putting the YTD at +5.50 (110,863 units).
In market share terms, BMW remains 'Top Dog' in its home market with a modestly reduced 22.68% share YTD (16,076 units sold and six models in the top 20 best sellers in Germany YTD), followed by Kawasaki, Honda, KTM, Yamaha and Harley-Davidson in sixth place with an 8.34% market share, with 5,908 units sold YTD.
The top selling model was the BMW R 1250 GS (5,400 units YTD), with Harley's top seller in Germany being the Street Bob (770 units sold YTD) in 18th spot, followed by the Sport Glide (42nd place, 474 sold) and the XL1200 X (45th place, 435 sold).
Indian Motorcycle is yet to register a model in the list of the 50 best sellers, but is gradually gaining market share in Germany, sitting in 12th place now in Germany with 989 units sold in the first six months of the year.
Last year saw the German motorcycle market grow by +4.38% to 113,039 units, with PTW sales growing by +6.53% to 165,311 units.