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Tuesday 20 February 2024

Race Winning Brands (RWB)

Race Winning Brands Expands Powersports Network Support with Brands That Shine

Mentor, Ohio based Race Winning Brands (RWB), the Wiseco, Rekluse, JE Pistons and ProX Racing Parts parent company, is to partner with Jessica Shine and Gunnar Heinemeyer of Brands That Shine fame for 2024 to "expand support and communication with distributors, dealers, builders and partners for our powersports products and brands."

Jessica Shine and Gunnar Heinemeyer of 'Brands That Shine'

Brands That Shine will work closely with RWB to help drive growth in awareness, knowledge and sell-through for RWB's powersports products. Jessica and Gunnar each have extensive backgrounds consisting of professional experience in both the production and sales side of powersports. "The pair's background in the V-twin sector is driven by passion and hands-on experience, which extends into their comprehensive understanding of powersports performance across multiple other segments."

Jessica Shine is quoted as saying: "Most shops around the country are familiar with each of the RWB brands, but one fun part of our role has been going into more detail about the features of each of the brands and seeing the positive response from dealers receiving the information. Having that instant gratification of teaching something new every day is very rewarding to us."

Cary Redman at the recent Drag Specialties NVP at Louisville

RWB commented: "By continuing to invest in and align with top industry talent, the addition of Brands That Shine to our team of representation will help build and maintain key connections with the entire powersports distributor, dealer and builder network. RWB is committed to growing relationships and support with every level of its powersports industry partners, customers, racers and enthusiasts."

Cary Redman, VP of Sales and Category Management for RWB, said: "We are very excited to have the experience of this duo representing RWB powersports brands of Rekluse, Wiseco, JE Pistons and ProX. Their industry knowledge, coupled with RWB's, will bring new excitement to the powersports performance network!"