Seeing Starrs - everywhere!
Harley CEO continues to 'put himself about' with reports flooding the AMD office in January about his almost 18th Century style 'European Grand Tour' as he visited dealers, vendors, shows and met HOG Groups, riders and brand disciples in the Netherlands, Germany, Italy and the UK (at least).
He was accompanied by EMEA VP Kolja Rebstock and Sales Director Francesco Vanni and, among others, was seen at the Jekill & Hyde exhausts R&D and Head Office facility in the Netherlands, dealers and rider groups in Germany and he had his first exposure to the enthusiastic crowds seen at Europe's custom bike shows when he visited Motor Bile Expo at Verona, Italy.
Seen here with John Warr, Starrs handed out Dealer Awards during a stop at Warr's Harley-Davidson on the King's Road in London. Warr's family have been Harley dealers since John Warr's father, Captain Frederick Warr, started the first iteration of the business in 1924 - making it one of, if not the oldest surviving Harley dealerships in the world, and certainly the oldest, continuously and still founder's family operated dealership in the Harley network.
As such it was an appropriate place to have visited and paid homage to the historic Bar 'n Shield culture that is unique to Harley-Davidson. It is a heritage that 'sets it apart,' and Starrs has made clear that he recognizes as one of the manufacturer's primary competitive advantages. John Warr, his family and his team at Warr's are Brand Ambassadors # 1.
