MIC 2025 Motorcycle Sales Data
The Motorcycle Industry Council (MIC) has released year-end retail sales data for 2025. According to these latest figures, sales of new motorcycles and scooters among the leading brands monitored by MIC decreased 7.6% year over year, while ATV sales decreased 3.5%.
Motorcycles and scooters accounted for 73.3% of total new unit sales in 2025, with ATVs representing 26.7%.
"While overall sales softened in 2025, the data points to clear shifts in how and what consumers are buying," said Buckner Nesheim, MIC Director of Research and Statistics. "Customers are moving toward smaller, affordable, versatile, and performance-focused models, while sales in traditional large-displacement on-highway segments like touring and cruisers continue to decline."
The sport bike category, which has been steadily on the rise for a while now, saw a 13% sales gain for 2025 with all that growth coming from sub-750 cc displacement models.
