SBS Strengthens U.S. Aftermarket
Danish brakes products specialist SBS Friction has announced the appointment of Angel June Hacker as Aftermarket Sales Manager for North America.
"Hacker brings extensive experience from the powersports retail and dealership landscape, giving her a deep understanding of the challenges and opportunities facing today's motorcycle businesses. Her role will focus on driving SBS's North American sales strategy, strengthening customer outreach, and growing SBS representation across key distribution channels.
"Angel's background gives her a unique advantage. She understands the motorcycle business from the shop floor to the sales counter, allowing her to work with dealers and distributors as a true partner focused on long-term growth."
As part of her responsibilities, Hacker will lead the onboarding of dealerships into the SBS Brake Academy, helping shops position themselves as specialized brake experts. She will also spearhead SBS's expansion in the e-comm market, ensuring riders and dealers alike have access to trusted, high-performance braking solutions.
"A motorcycle enthusiast herself, Hacker is known for her strong relationships throughout the industry and her ability to connect authentically with dealers, distributors, and riders. Her customer-first approach is rooted in practical experience and a passion for the sport."
