LeMans Hires Rob Schlueter as New Marketing Director
Janesville, Wisconsin based Drag Specialties and Parts Unlimited based parent company LeMans Corporation has hired Rob Schlueter to fill its new Director of Marketing and Brand Development role.
"We're excited to have Rob Schlueter on board," said Paul Devine, Vice President of Sales and Marketing at LeMans Corporation. "With a dynamic mix of industry expertise and brand-building horsepower, Rob is set to drive LeMans' marketing strategy forward, strengthening brand awareness, generating leads, and accelerating revenue growth.
"His ability to amplify brands through strategic marketing aligns perfectly with our vision for the future. With Rob leading the charge, we're ready to push the throttle and take our marketing efforts to the next level."
Rob's role will be to "ensure a cohesive and compelling brand presence across all channels in this pivotal role while strategically positioning LeMans' house brands for success in an increasingly competitive market. Think of it as fine-tuning a high-performance machine - every element working together for maximum impact."
Rob's career has included leadership roles at global heavyweights like Nike, Icon Motosports, Under Armour, SGK, and Saddlemen. "He has built and elevated brands across industries, blending creativity with strategic execution. His experience in design, sales, and marketing gives him a well-rounded approach to growing brands and engaging customers."
Rob shares that enthusiasm: "LeMans Corporation has a legacy of innovation and passion for the powersports industry, and I'm honored to be a part of it. I look forward to working with the talented team to build on that strong foundation and drive greater success."
