HardDrive Adds Cobra Exhausts
Western Power Sports' Boise, Idaho based HardDrive V-twin distribution brand has added the Californian made Cobra Engineering exhausts and custom accessories to its dealer offer.
Krys Brown, Product Director for V-twin and Street at WPS/HardDrive said that: "Partnering with Cobra brings a vast portfolio of exhaust, sissy bars, luggage racks, freeway bars and accessories for both V-Twin and Metric Street segments. The extraordinary quality of these products and respected professionalism of the brand delivers a level of confidence that dealers can get behind with ease.
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"Our team is extremely excited to have the addition of Cobra to our portfolios. They represent a legacy name and bring brand strength to our offering. We feel our dealer network will have much success with Cobra. We've onboarded a wide range of products in both segments and will continue to expand the line as we move forward."
For Cobra Engineering, VP of Sales and Marketing, and industry veteran Camron Bussard said: "Our new association with HardDrive is the beginning of what we believe will be a long and successful partnership. As WPS continues to on-board our entire product line, dealers will be assured of a steady inventory of in-stock Cobra products.
"We've always thought that dealers should have a choice of where to purchase their products and signing up with WPS allows that to happen," added Bussard.
