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Tuesday 26 March 2024

S&S Cycle

S&S in MotoAmerica Sponsorship; Announces KOTB/BRL Contingency Program

S&S Cycle has announced a sponsorship agreement with road racing series - MotoAmerica said that "S&S Cycle is now on board as an official supporting partner of the 2024 MotoAmerica Championship."

"S&S Cycle started in the motorcycle business in 1958 when George Smith chose to follow his passion for motorcycle racing and chasing performance to the extreme to open S&S Cycle. Now, over 65 years later, S&S Cycle's goal is the same: go faster, make more power and do it more reliably than stock."

S&S Cycle, the performance company behind the S&S Cycle/Indian Motorcycle team, is on board as a supporting partner of MotoAmerica. Photo by Brian J. Nelson

For the Viola, Wisconsin Masters of "Proven Performance", Head of Marketing Jon Montgomery said: "We are excited to come aboard as an official supporting partner of MotoAmerica this year and can't wait to see the Indian Motorcycle racing team return to the top of the podium."

In addition to its partnership with MotoAmerica, S&S is already a major player in the Mission King Of The Baggers series as the company behind the S&S Cycle/Indian Motorcycle team of Tyler O'Hara and series newcomer Troy Herfoss, as they go after the 2024 Mission King Of The Baggers Championship with their two Indian Challengers.

"Having such a storied performance company as S&S Cycle join MotoAmerica as a supporting partner is awesome," said Lance Bryson, MotoAmerica's Director of Sponsorship. "These guys have been around the block more times than you can count, and they are heavily involved in racing. This year promises to be the best as we celebrate our ten-year anniversary, and we are stoked that S&S Cycle is a part of that."

2024 will see S&S offering a $30,000 contingency program in this year's Mission King Of The Baggers series. Paying out down to third place, contingency cash will apply to both Indian and Harley touring models (KOTB and/or BRL races) and the company says it will be building custom race exhausts for each.