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Tuesday 26 March 2024

BMW Motorrad

BMW Motorrad - 2023 Record Unit Sales

BMW Motorrad says it has crowned its centenary year with the highest sales in its history - a total of 209,257 motorcycles and scooters delivered to customers in the calendar year - an increase of +3.1% year-on-year, its highest-ever sales.

Said to be a "passionate rider", Markus Flasch has replaced Markus Schramm as the Head of BMW Motorrad, having held vehicle development and conception roles since he joined the company in 2025.

The company says that its Europe, Asia, North and Latin America regions, in particular, all posted "new sales highs and made a vital contribution to BMW Motorrad's record sales.

"The brand's compelling line-up, with successful products that define its respective segments, along with the market introduction of popular new models, like the powerful M 1000 R and the iconic R 1300 GS touring enduro, were strong factors in its successful performance in 2023."

For Q4 2023, worldwide unit sales were 44,348, which was +1.8% on the final quarter of 2022 - itself a record year for BMW Motorrad. 


The much-hyped new 1300 cc iteration of BMW's category-defining GS ADV platform is expected to sell record numbers in 2024.