Australian Powersports Units -3.1% in 2023
The latest available data from the FCAI, the automotive and motorcycle industry association in Australia, show the Australian motorcycle market worth 95,980 motorcycles and OHVs in total in 2023, a -3.1% decrease from 2022.
Off-road motorcycles totaled 40,138 units, a -3.7% decrease, and road motorcycles were down by -3.0% at 35,122 units.
Bucking the trend, scooters experienced a strong increase in sales, up by +15.4% (6,135 units) on the previous year.
The OHV segment sold 14,585 units, a decrease of -7.8% compared with 2022 figures.
Federal Chamber of Automotive Industries Chief Executive Tony Weber said rising interest rates and cost of living pressures contributed to the decline in overall sales for 2023. “As Australians manage tighter finances, recreational products are often the first to be affected.
"Recreational products, including motorcycles, often bear the brunt of financial constraints during challenging periods. The decrease in motorcycle sales underscores the impact of economic pressures on discretionary spending.
“An increase in scooter sales points to changes in consumer preferences in the Australian market with new riders venturing onto our roads, taking advantage of easier parking and quicker commute times.
"In 2024, Australians can look forward to advancements in technology, increased connectivity, safety features, the rise of battery electric power, and a diverse range of product choices for consumers."
