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Wednesday 26 August 2020

Australian Powersports Market

Australian Powersports Market

In Australia, the Federal Chamber of Automotive Industries (FCAI - the trade association that includes motorcycle manufacturers and importers) has released first half year figures for 2020 that show the sale of new motorcycles, All-Terrain Vehicles (ATVs) and Side-by-Side Vehicles (SSVs) doing very well.

Harley's XG500 'Street' is its top seller in Australia

Overall, a total of 52,838 vehicles were sold from January to June 2020, in comparison to 42,457 during the same period in 2019. This represents a strong +24.5% increase in sales.
The most popular segment during the half year was the ATV and SSV segment, with a total of 14,545 sales (+50.91%) compared to 9,638 sales in the first half of 2019. Off-road motorcycles were +42.40% at 20,885 units in the half year, compared to 14,666 in the same period 2019.
Road bikes and scooters did not enjoy the same increase in popularity - road bikes were down -2.7% (15,243 units) and scooters were -12.8% (2,166 units).
Honda claimed the top spot YTD overall, reporting 12,563 sales for a 23.8% market share. Harley-Davidson was in 7th spot in overall market share terms (2,613 units sold - down from 2,924 units sold in the year ago quarter), with Indian Motorcycle in 13th spot, selling 453 units YTD (up from 323).
The top selling road bike in Australia January to June 2020 was the Ninja 400, followed by the Yamaha XTZ690 and the H-D XG500 (433 units sold, up from 298), which was also the top selling Cruiser. The FXBRS was in fourth spot (303 sold, the Indian Scout was in sixth spot (183 sold), followed by the H-D Lowrider S, FLSB, FXBB and FLFBS.