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Monday 17 August 2020

BMW Motorrad


BMW Motorrad has posted its best ever sales results for the month of June and says it is "entering the second half of the year with confidence."

Dr. Markus Schramm, Head of BMW Motorrad, said: "After a great start to the new year, we were still up by the end of February, with an increase of almost +12% on the previous year. Then the dynamic development of the corona pandemic began to have a negative impact on the demand for motorcycles. But we see clear light at the end of the tunnel again."

BMW is marking the 40th anniversary of the GS line - the R 80 G/S made its
debut at IFMA, Cologne, in 1980.

BMW motorcycle and scooter sales in June were +9.8% over the same month last year (20,021 units), with a total of 20,021 BMW motorcycles sold. Despite understandably weak sales from March to May, BMW Motorrad sold 76,707 motorcycles worldwide in the first half of 2020 - a decrease of -17.7%.

BMW Motorrad says it expects sales in the rest of 2020 further buoyed by its new R 18 Cruiser - especially in USA where the company is not disguising the fact that it is targeting Harley Big Twin sales.

Sales of 13,937 units in Europe (+2,684 more than in the same month of the previous year and some 70% of total sales) saw the company post +23.9% for January to June, with a +58.2% increase in the German home market. They were +72.9% in France; +52.2% in the Netherlands, Belgium and Luxembourg; and +52.0% in Portugal. Sales in Australia, China, India, Japan, Korea, Malaysia, Russia and Thailand were +17.3% in June (2,997 units).
BMW sole around 3,000 motorcycle in USA and Canada in the first six months of 2020.