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Wednesday 22 April 2020

Italian Motorcycle Registrations

Italy - March 2020 Motorcycle Registrations -69.18%

The latest motorcycle industry registration statistics from ANCMA, the motorcycle industry trade association in Italy (and owner of EICMA), do not make good reading.
In motorcycle terms, March was -69.18% at 3,855 units (compared to 12,507 units for March 2019 - the third highest month of last year).

This followed a good start to 2020 with January +3.13% (6,817 units) and February +12.70% (8,857 units). For the year-to-date (first quarter), motorcycle registrations in Italy are -27.61% (19,529 units in total).
In total PTW terms, March was -66.09% at 8,519 units (+27.27%/25,121 units in March 2019), and the Italian market is -24.73% in total at 41,324 units (54,900/+18.88% for Q1 2019).
Scooter registrations for Q1 were -21.95% at 21,795 units YTD compared to 27,924 units for Q1 2019.
The top seller in Italy in Q1 was Honda Italia's SH 150 (2,205 units), followed by the Piaggio Beverly 300 ABS (1,374 units) and the Yamaha TMAX (1,356 units). The top selling motorcycle was the BMW R 1250 GS Enduro (779 units), followed by the Honda Africa Twin (719 units), BMW R 1250 GS Adventure, Yamaha Tracer 900 and Ténéré 700.
For the record, the Italian market was +6.26% in motorcycle registration terms for 2019 at 98,883 units and +5.65% in total PTWs at 231,937 units.