Polaris has announced that current President of Motorcycles, Steven Menneto, has been named President of Off Road, with Michael Dougherty, current President of International, adding the role of President of Motorcycles in addition to his present duties.
Chris Musso, the current President of Off Road, has been named to a new role as Senior Vice President of Electrification Strategy. All three leaders will continue to report to Polaris Chairman and CEO Scott Wine.
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| Steve Menneto |
"Sometimes to think outside you must look inwards. Winning the competitive battle requires us to allocate and utilize our resources optimally, and that begins with placing our most seasoned and proven executives in roles where they can assume broader responsibilities and deliver greater impact," said Wine. "These leadership changes leverage existing talent, and add vital capability, as we further our efforts to be a customer-centric, highly efficient growth company."
As President of Off Road, Menneto will be responsible for Polaris' off-road vehicle (ORV) and snow business segments.
During his four years as President of Motorcycles, Menneto successfully developed and cultivated a customer-first approach across the business. As the result of his leadership, Indian Motorcycle has been the fastest growing motorcycle brand in the industry, gaining market share every year and leading the industry in owner satisfaction ratings. Menneto joined Polaris in 1997, following two years as a Polaris dealer. During his tenure at Polaris, Menneto has served in various leadership roles including Vice President of Motorcycles and Director of ORV Sales.
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| Michael Dougherty |
Speaking to Michael Dougherty's new role, Wine said: "Throughout his two decades with the company, Mike has played a significant role in fostering our powersports leadership on the global stage. He is a talented leader who has demonstrated an ability to conquer the multifaceted challenges commensurate with developing new markets and driving profitable growth over the long-term.
"With Indian Motorcycle, our largest brand outside of North America, Mike's rich international experience will prove invaluable to a business that is expecting continued growth from international consumers."
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| Chris Musso |
Scott Wine has been deliberately cautious in electrification terms, despite the acquisition of Brammo at an early stage in the development of the EV market. The appointment of Chris Musso to the new post of VP of Electrification Strategy is being seen as a statement of intent. At present Polaris' current electric vehicle product offerings include GEM, Goupil and the RANGER EV. Musso joined Polaris in 2017 as President of Off Road.
