Eric Maurer – Turn 14 Powersports Marketing Manager
The Keller, Texas based powersports industry division of Turn 14 Distributing (Turn 14 Powersports) has hired market specialist Eric Maurer to head up its motorcycle industry marketing programs.
In addition to V-twin oriented and relevant brands such as TwinPower, Kuryakyn, Biker’s Choice, Biker’s Choice, River Road, FirstGear and Speed & Strength, those programs will include other ‘own brands’ acquired from Tucker Distributing such as Answer Racing, ProTaper, DragonFire Racing and Quad Boss.
Maurer has been a custom motorcycle builder, is a lifelong motorcycle rider and brings over 20-years of V-Twin and broader motorcycle and marketing industry experience to Turn 14 Powersports.
Dealernews reported that Eric’s career background has included the likes of HotBike and other motorcycle publications, work for the Motorcycle Industry Council (MIC), Todd’s Cycle, Microsoft and a range of aftermarket consumer brands.
In other news, Turn 14 has been named the presenting sponsor of 2025 Permco AMA Vintage Motorcycle Days, which will run at the Mid-Ohio Sports Car Course in Lexington, Ohio, July 25-27.
