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Tuesday 14 November 2023


"Ride Free" - Willie G. Davidson Shares Stories of Motorcycles

August saw the launch (at the Sturgis Motorcycle Rally) of Willie G. Davidson's new memoir - "Ride Free." 

"Ride Free" is a passionate commentary about some of Harley-Davidson's most popular motorcycles and the changes in the motorcycle industry from the post-WW II resurgence of riders to the growing number of competitors from around the world in the 60s and 70s. 

"At the heart of the book is Davidson's personal story, from his childhood growing up in the shadow of the Harley-Davidson factory to his decades-long career designing some of the most iconic motorcycles in history.

"As a third-generation H-D employee, a part of the group that resurrected the company from the AMF years and an avid supporter of non-profits (especially the Muscular Dystrophy Association), Willie G. Davidson has been at the heart of motorcycling culture for decades. In 'Ride Free', he shares an intimate look into his life and work, and shares his passion for motorcycle racing and art."

Willie G. states: "I started competing in enduros during high school, and Nancy would cheer me on. I was just extending the family tradition: both my father and my great-uncle Walter had been endurance-run champions. I competed in local events, never in a national, but I won a few trophies. When I traded up to a 165 cc bike in my senior year, I became more of a threat in those competitions."

What sets the book apart from other memoirs is the fact that it will also feature Davidson's own artwork, including drawings and watercolor paintings. "I wanted to share my story with fans of Harley-Davidson and anyone who loves motorcycles," he explains. "But I also wanted to share my artwork, which has always been a big part of my life.

"I always describe my relation to the Motor Company as a love affair. And that's really what it was, a lifetime love affair with (wife) Nancy by my side."

Ride Free2 is published in partnership with Forefront Books and distributed globally by Simon & Schuster. For more information about, or to order "Ride Free," visit Dealer inquiries are welcome - call 414-375-0475.