INTERMOT Reimagined
The first iteration of a fundamentally rebuilt INTERMOT formula will be staged at the Cologne Exhibition Centre in an all-new timing for the show - 5-8 December 2024. What's more, this will be the first of a new and, many would say, much delayed decision to take the show annual.
The show will see BMW Motorrad, Honda, Kawasaki, Royal Enfield, Suzuki, SYM, Triumph and Yamaha exhibit their new-for-2025 products in Germany for the first time. Ducati is even going one step further, having announced that it will unveil a world premiere. "With all these brands participating, the trade fair is sure to be a highlight for all motorbike fans.
"Renowned manufacturers such as Alpha Technik, Insta360, Öhlins, SW-MOTECH and Wunderlich will be on hand to present a wide range of accessories and showcase everything bikers need for the new season. Altogether, the exhibitors confirmed so far already cover almost 70% of the entire German motorbike market".
The new-look INTERMOT promises "a new motorcycling experience: innovation, community and lifestyle. We want our visitors to see motorbikes and INTERMOT, too, in a new light. To this end, we want to reimagine motorcycling with a focus on innovation, community and lifestyle as key themes," said Alexander Wolff, Director of INTERMOT.
"What innovation means to us is, above all, the unique opportunity to start the new 2025 season with the latest models, but it also stands for topics such as urban mobility. By bringing together industry experts, fans and creators, the trade fair offers the community a dimension that is particularly important in the motorbike segment.
"True to its motto 'Meet and greet the creators' - the Creators Lounge is just one of the new initiatives INTERMOT is offering and will undoubtedly offer the best opportunity to come face to face with well-known influencers and creators from the motorbiking scene".
