Harley Launches Tech-Rich Lower Priced LiveWire Model
Harley-Davidson has acted on its plan to evolve LiveWire as a standalone brand and acted on the stinging criticism it received from dealers, riders and the media alike by launching LiveWire ONE - with a $21,999 MSRP - some 35 percent less expensive than the original LiveWire.
It has also responded to the criticism that the original 2019 LiveWire really hadn't been evolved from the 2014 prototype (falling way short of the technology expected from such a project) by stacking the new model with tech features that will give Zero Motorcycles and others something to worry about - especially at this price point.
"Built for the urban experience, with personality and soul, and the power and range to 'take you beyond', it is immediately available to order online at LiveWire.com in addition to select LiveWire dealers - initially 12 incoming LiveWire brand dealers in California, New York and Texas ."
Jochen Zeitz, Chairman, President and CEO of Harley-Davidson, is quoted as saying: "As part of the Hardwire Strategy, we made a commitment that Harley-Davidson would lead in electric.
"We recognized the pioneering spirit and brand value in LiveWire for our community and took the decision to evolve the original LiveWire motorcycle into a dedicated EV brand. The new LiveWire ONE builds on the DNA of Harley-Davidson, but with the electric focus and ambition of the new LiveWire brand.
"Harley-Davidson and LiveWire will continue to rewrite the motorcycle rulebook and we are excited about this next chapter in our legacy."
LiveWire ONE is being billed as the "bike with a pulse" - a 'Haptic heartbeat' to be exact, "adding a touch of humanity to electricity," as a bike that is digitally connected - "stream directions, monitor alerts, and track your recharge status" and as having "instant acceleration - smooth power from the electric motor that can produce 100% of its rated torque instantly."
The Fast Charging feature will deliver a claimed target recharge DC Fast Charge of 0 to 100% in 60 minutes/0 to 80% in 45 minutes; a 146 mile city cycle riding range (based on SAE J2982 Riding Range Test Procedure data); custom modes that "define how LiveWire ONE performs" and can personalize the riding experience, and as having advanced rider systems and a 6-axis IMU "that tracks and anticipates change.
"With evolved software and hardware, LiveWire ONE builds on the experience of the original LiveWire and reflects the new identity of the LiveWire brand.
"LiveWire is the first OEM with a hybrid omni-channel model, combining the best of digital and physical, allowing the customer to interact with the brand on their own terms."
As this edition of AMD Magazine went to press, LiveWire ONE was due to debut at IMS North California (Sonoma) on July 18th. The plans are for LiveWire ONE to be available in international markets from 2022.
