Twisted Throttle - Seeing The Light?
Serial entrepreneur Erik Stephens, founder of Twisted Throttle (TT - Rhode Island) and DENALI Electronics have "seen the light" (!) - LED lights to be exact, and finally decided that DENALI Electronics has eclipsed the available business opportunities that third party distribution represents.
A common story, he had started TT in a garage in 2002, and went on to specialize in international brands, importing products such as SW-MOTECH luggage and MRA screens from Germany, Barkbusters handguards from Australia, South African Kaoko cruise controls and R&G protectors from the UK. "Together, we brought world-class motorcycle accessories to North America and grew from a one-man shop to a thriving 27,000 sq ft operation with a team of over 30," said Erik.
"Along the way, we discovered a new passion: designing and building products ourselves. What began as a single LED driving light kit grew into DENALI Electronics - now our flagship brand, at the heart of our business and sold worldwide."
Today, DENALI, Vision X Lighting, and Projecta Power - "the brands owned by DENAALI represent our future. To focus 100% of our energy here, we've made the difficult decision to phase out Twisted Throttle's role as a distributor of other manufacturers' brands. We'll be closing out inventory through the end of the year and helping our dealers transition to direct relationships with each manufacturer."
These days DENALI is owned by Brown and Watson International (BWI) of Australia, and Erik says "this isn't the end - it's a new beginning. The Twisted Throttle team isn't going away. We're taking the next step in our journey, committed to helping riders stay safe and adventure further with DENALI Electronics."
