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Tuesday 18 April 2023

Buell Motorcycles

Buell - Super Cruiser and 1190 SuperTouring

Daytona Bike Week saw Roland Sands and Bill Melvin's Grand Rapids, Michigan based Buell Motorcycles give a public unveil to a design prototype of a 2025 Buell Super Cruiser, along with, one year on, a second look at a much-refined design of a 185 horsepower, 1,190 cc Buell SuperTouring model first seen at Daytona in 2022 that is also slated for 2025.

The Super Cruiser, first revealed at a private event on February 10 at the Roland Sands Design facility in Long Beach, CA, "has been well-received by both the media and fans. As eager riders continue to place unprecedented pre-orders on the Buell website, the Super Cruiser is exceeding expectations and generating significant buzz."

Super Cruiser

"It's the design of this bike that's got everyone going crazy," said Buell's CEO, Bill Melvin. "The response we've seen so far is overwhelming. It's clear there's a tremendous demand for a high-performance cruiser, and we're thrilled to meet it. We always knew a Buell cruiser would be big, but it needed Buell features and had to be the highest-performing American production bike ever made. 

"Lucky for us, we were the ones who innovated the kick-ass technology of the 1190 platform. So, we didn't need to reinvent that wheel. We just needed to take what was already ideal and build a cruiser around it. Refining things like steering angle, rake, wheels, tires, brakes and chassis - Roland Sands was the genius to pull all that together."


Also on display was that refined 1190 SuperTouring modular superbike. "The ST provided a great opportunity for us to hear and engage with our fanbase," said Jacob Stark, Buell's engineering specialist. "It led to exploring new ideas, experimenting, and using the ST platform to stretch our comfort zone."

Created in collaboration with award-winning designer J. Ruiter to thrill Supersport and touring fans alike, the SuperTouring is "the world's fastest adaptive motorcycle," easily converting to a track bike in under an hour. Its latest modifications include a new modular front faring with headlamp assembly, higher handlebars, foot-forward controls and a new seat and bags. 

"Buell is back and building a strong reputation as a small, responsive company building bikes to order and providing a unique customer experience," said Melvin. "We've tuned our approach to match customer feedback and will continue making the changes that deliver the best riding experience possible."