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Monday 13 September 2021


H-D1 Marketplace Already the Largest U.S. Dealer Pre-Owned Buy/Sell

Since launching in July 2021, just five weeks later Harley announced that its newly minted H-D1 Marketplace has become the go-to on-line Harley-Davidson marketplace for dealer-based listings, with the largest selection of dealer pre-owned H-D motorcycles in the United States. 

Jochen Zeitz, Chairman, H-D CEO and President - "We wanted to ensure that our riders have access to the largest selection of the best H-D motorcycles, backed by the strength of our dealers - as of end of August we have already achieved that initial goal with some 540 participating U.S. dealers, around 22,000 pre-owned Harley listings and some 1,000 H-D Certified motorcycles."

"Uniquely, H‑D1 Marketplace is the only place to easily search for H-D Certified motorcycles, ensuring the ultimate in pre-owned Harley-Davidson motorcycles."
Jochen Zeitz, Chairman, CEO and President, Harley-Davidson, is quoted as saying: "With H-D1 Marketplace, it was our intention to change the face of the online marketplace for pre-owned Harley-Davidson motorcycles, aligned to our Hardwire priorities.
"We have seen the power of the H-D Certified program, driving desirability, enhancing the overall customer experience and providing an extra level of confidence for our customers in their purchase. We wanted to ensure that our riders have access to the largest selection of the best Harley-Davidson motorcycles, backed by the strength of our dealers.
"We have achieved that initial goal. H-D1 Marketplace will continue to evolve and it's our ambition that it becomes the ultimate online home for pre-owned Harley-Davidson motorcycles."
As of late August 2021, H-D1 Marketplace had some 22,000 pre-owned Harley-Davidson motorcycle listings; around 1,000 H-D Certified motorcycles and 540 participating U.S. Harley-Davidson dealers.
Each Harley-Davidson Certified pre-owned motorcycle is subjected to a comprehensive 110-point quality-assurance inspection by certified Harley-Davidson technicians. Dealers also verify that the pre-owned motorcycle has no open recalls or a blocked VIN, has not been in a major accident, and that all scheduled service is up to date. Harley-Davidson motorcycles eligible for the program must be no more than five model years old, have less than 25,000 miles of use, and not contain aftermarket modifications to the engine or transmission, or major chassis or electrical modifications.