Italian trade association ANCMA - the owner of EICMA, the 'Milan Show' - has announced an agreement with Fiera Milano (Rho) for dates of its 2021 expo that are two weeks later in November than usual.
The 78th EICMA will be held from 23rd to 28th November 2021, with Tuesday 23rd and Wednesday 24th (theoretically) reserved "for the press and [motorcycle industry] professionals only." Originally scheduled for 9th to 14th November, the two week postponement is "linked to harmonizing the calendar of the trade fairs programmed in the exhibition grounds."
In other words, EICMA A.p.A., the organizing subsidiary of ANCMA, had likely gone ahead and assumed it could have its usual dates without checking with Expo Center management!
These dates were confirmed by Paolo Magri, the CEO of EICMA S.p.A. and Chairman of Confindustria ANCMA (National Association of Bicycles, Motorcycles and Accessories), who has described the decision as "an act of responsibility in the interest of the trade fair system and a real and up-to-date instrument of opportunity of growth for the market and to relaunch companies.”
In a news release heavy on the importance of the long-term relationship that ANCMA has had with Fiera Milano, it would appear that Magri and the EICMA S.p.A. team had overlooked the long-term 'domino effect' that the cancelation and rescheduling of dozens of different events planned for the Milan Rho facility has had on bookings and availability.
The new dates will likely have the OEM exhibitor and some other national motorcycle industry shows scrambling - not least the MCIA's 'Motorcycle Live' at Birmingham, England.
www.eicma.it
