In a slew of new hires and promotions designed to reinforce its senior management team and continue to build structure following the merger with MAG, Tucker Rocky/Biker’s Choice has named respected industry veteran Charlie Hadayia as their new VP of Purchasing and Merchandising from his previous role as Sr. Director of Merchandising.
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| Charlie Hadayia, VP Purchasing & Merchandising |
Hadayia, formerly with S&S Cycle, not only has the v-twin in his veins, but he has Tucker Rocky and Biker’s Choice in his DNA – his father, Charlie Hadayia Sr., was part of the management team at the 1971 founded New England Motor Parts Company - better known as NEMPCO - the v-twin parts and accessory distributor that Tucker Rocky bought in 1992 and later re-branded as Biker’s Choice.
Indeed, while at NEMOCO Hadayia Sr. was one of the founders of the Twin Power program in 1982 that his son was instrumental in bringing back to the market (with James Simonelli) last year when Tucker Rocky published the first new Twin Power catalog in 32 years.
In additional news Tucker Rocky/ Biker’s Choice has announced the formation of a new ‘Information Technology and Process Excellence Group’ as a “strategic organization” under Troy Rochat as its VP. “Leveraging technology and data for competitive advantage while meeting the needs of our customers and vendors will drive growth and success” said Eric Cagle, President of Tucker Rocky/ Biker’s Choice.
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| Troy Rochat, VP Information Technology & Process Excellence Group |
Rochat brings more than 25 years of experience in distribution operations and information technologies and has led successful implementations of several large-scale ERP (Enterprise Resource Planning) solutions in areas of manufacturing, material logistics and planning, distribution and warehousing.
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| Dan Bradley, VP Operations |
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| Kenan Ikels, VP Sales & Marketing |
Meanwhile, Kenan Ikels, who joined the company in October 2016 as VP Sales will lead a newly formed Marketing Services Group and assume the title of Vice President, Sales and Marketing. This group will not only be responsible for “traditional marketing products”, but will also create new channels and products for marketing support materials designed to help powersports dealers expand and grow their business.
“This year we celebrate the 50th anniversary of Tucker Rocky. We are very excited about the new organizational structure and the additions to the Tucker team. These changes, along with other recent leadership additions, form the foundation for our growth over the next 50 years,” said Cagle.
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| Zach Parham, President MAG Retail Group |
Elsewhere in the TR/MAG organisation those other leadership additions have included Zach Parham, 32, taking over from Kevin Strawbridge as the president of MAG Retail Group, which includes Motorcycle Superstore and J&P Cycles – the business founded in 1971 by his parents John and Jill Parham. Zach Parham has been with the company for 10 years and his most recent role was Vice President, Merchandising and General Manager for J&P Cycles. These most recent promotions, changes and additions follow the formation of a new MAG Off-Road Group in May, under ex Arctic Cat man Chris Lindstrom at Chandler, Az.
