Struggling luxury British auto maker Aston Martin (of James Bond fame) has partnered with equally high-end motorcycle manufacturer Brough Superior (formerly another iconic British brand) to badge its first road legal motorcycle 0 the AMB 002. Only 300 hand-built examples will be available, with deliveries slated to start in late 2027. The heart of the bike is an all-new 1,083 cc four-stroke, water-cooled V-twin with 130 hp and 81 lb.-ft. of torque. The engine features CNC-machined billet engine cases optimized for weight reduction and structural efficiency, sitting in an 11 lb titanium frame that's milled from a solid billet, forming a structural spine. It weighs a fraction of a conventional design - just over 11 lb. - and Brough says the AMB 002's frame is key to achieving a perfect 50:50 weight distribution. The price? If you have to ask, you can't afford it but don't expect much if any change from $150,000.
Moto Guzzi has opened a new manufacturing facility and 32,000 sq ft museum as the iconic Italian brand celebrates its 105th anniversary in 2026. The new facilities are both located in the town of Mandello del Lario, where Moto Guzzi was founded in 1921. Designed with a clear focus on environmental sustainability, the facility features 59,200 square feet of new industrial buildings and totals 409,000 square feet of factory space. It also features brand-new automated engine assembly line.
Regular reports are now emerging in USA, Europe and elsewhere confirming that far from being the end of employment as we know it, AI is increasing productivity and, therefore, profits and, therefore available investment capital. This is driving growth and - drum roll - increasing employment; it is especially jobs that demand specialised skill sets. Whodathunkit!
Applications for the 2027 Build.Train.Race. Flat Track and Road Racing seasons are now live, as Royal Enfield considers applications for the next cohort of BTR racers. The all-woman initiative, teaching women to build & race their own motorcycles, highlights women and motorcycle culture in North America through a unique program. Bringing riders from different backgrounds together to race in an exclusive series across the United States, the program consists of two racing disciplines with a separate grid of riders for separate flat track and road racing championships.
Plano, Texas based Cardo Systems has been awarded a prestigious ‘Red Dot’ Award for Product Design in 2026 - for its new smart helmet, the integrated comms Cardo Beyond GTS.
The MIC joined outdoor recreation industry leaders and partners in July to celebrate the first anniversary of the bipartisan Public Lands Caucus. During the event, House members from both parties highlighted the caucus's efforts over the past year to oppose proposals to sell millions of acres of federal public lands through budget reconciliation and tax legislation while reaffirming their commitment to protecting public access and conserving America's public lands.
Ahead of the planned retirement of chief commercial officer Paul Stroud, Triumph Motorcycles has appointed David George as Chief Sales Officer and Nick Bell as Head of Global Marketing Operations. Stroud's time at Triumph saw annual global motorcycle sales grow from around 45,000 motorcycles to more than 140,000 last year. George has held senior leadership positions with Volkswagen Group, Audi, Mercedes-Benz, MINI and BMW in the UK and Canada. Bell has worked closely with Triumph for more than a decade while at strategy consultancy OC&C.
The Outdoor Power Equipment Institute (OPEI) is pushing back against California's latest emissions requirements for small off-road engines (SORE) as Congress considers whether to overturn the federal waiver that allows the California Air Resources Board (CARB) to enforce the rules/PSB
Level 3 DC fast charging is coming to Zero Motorcycles, delivering 20% to 80% charging in under 30 minutes for motorcycles with a battery capacity of up to 17.3 kWh. The new CCS port and fast charging module will be available for new Zero Street and Dual Sport/ADV motorcycles later in 2027. The system will also be offered as a retrofit accessory for Street and Dual Sport/ADV models from 2022 and up.
Honda has opened a new motorcycle production factory in Turkey. The new facility (at Aliaga, Izmir) is operated by Honda Türkiye A.S and is Honda's 38th factory worldwide and has an initial annual production capacity set at 100,000 units, with the opportunity to expand to up to 200,000. Production started in April 2026. Turkey has become one of Honda's key growth markets. In 2025 Honda took the number one position in the market for the 11th consecutive year.
