H-D to Return Revolution Max Production to U.S. Facilities
In a move described as supporting CEO Artie Starrs' 'Back to the Bricks' and "leaning into strategy and leans into Company's American manufacturing footprint" Harley is to bring production of the Revolution Max platform for North America sales units back to the United States as part of the Company's 'Back to the Bricks' strategy.
The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027. Harley-Davidson expects to manufacture over 100,000 motorcycles out of the Company's York, Pennsylvania facility in 2027.
In a statement Harley-Davidson said that "for more than a century, Harley-Davidson has invested in American manufacturing, skilled workers, and the communities that build our motorcycles."
This announcement will see "another step forward by bringing production of the Revolution Max platform for North America - including Pan America, Sportster S, and Nightster models - back to the United States. This move returns machining, powertrain assembly, painting, and final vehicle assembly work to our facilities in Pennsylvania and Wisconsin, supporting dozens of additional American manufacturing and union jobs.
"The Trump Administration's changes to U.S. trade policy, combined with shifts in the global trade environment, have created new opportunities for companies to invest in domestic manufacturing. For Harley-Davidson under our new CEO Artie Starrs, this means we are able to lean even further into our American manufacturing footprint and build more motorcycles here at home. This decision, which has been months in the making, reflects our commitment to strengthening Harley-Davidson's manufacturing base for the long term."
Bill Davidson, Vice President, Special Advisor to the CEO and Global Brand Ambassador, said, "My family has spent generations working in this company, and I've seen firsthand the pride, craftsmanship, and hard work that go into building Harley-Davidson motorcycles in America.
"My father, Willie, my sister, Karen, and I are incredibly excited about what's happening at Harley-Davidson. Bringing this work back home is another important step in getting back to the bricks, investing in American manufacturing, and building on the values that have made Harley-Davidson one of the most iconic brands in the world."
The news comes following Indian Motorcycle CEO Mike Kennedy's announcement that the now independently-owned manufacturer will bring its overseas (specifically, Thai) production back to its Spirit Lake, Iowa factory.
