BRP Flagship Store
Canadian powersports vehicle manufacturer BRP Inc. has opened its first European flagship store in partnership with its new dealer, Canadian Motors. Located in the heart of Paris at 8 Boulevard du Montparnasse, the new store is set to offer "an innovative and immersive brand experience in an exclusive setting."
It hosts the Corporation's Can-Am brand with its full range of on-road vehicles, namely the recently introduced Can-Am Pulse and Can-Am Origin electric motorcycles as well as Can-Am Canyon, the newest addition to Can-Am's three-wheel family.
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This flagship store is the first one in Europe in BRP's 22-year history. Designed as a retail, experiential, and demo centre, the store is over 144 square metres. Canadian Motors already operates three motorcycle dealerships in France and has a strong experience of selling electric bikes. In addition, BRP will "support Canadian Motors with a diverse range of marketing activities, ultimately helping to bring more foot traffic in the door". BRP currently has a network of more than 450 dealers and distributors across the EMEA region.
