AIMExpo - The One Motorcycle Show Collaboration Announced and First 2-Wheel Custom Showcase Builders Confirmed
AIMExpo and The One Motorcycle Show have announced a partnership to bring a full motorcycle experience to Las Vegas, February 5-8, "connecting the industry's trade event with an established, high-energy consumer show that celebrates custom motorcycle artistry and culture."
It is expected that the collaboration will give manufacturers, retailers, and consumers more ways to engage with one another, truly bringing the powersports community together.
"This is an exciting evolution of both shows and something trade and consumer audiences have been asking for," said Cinnamon Kernes, Vice President of Market Expansion at the Motorcycle Industry Council.
"We're building a robust, unified powersports event for the industry and enthusiasts with long-term partnership goals. This event will also attract potential new riders with The One Show's special brand of inclusive, inviting displays and activities."
AIMExpo will be in its usual venue at the Las Vegas Convention Center, from Wednesday February 5 to Friday 7, "gathering industry stakeholders from OEMs, aftermarket companies, distributors, retailers, dealers, servicers, media, and more. From new products and education workshops to data, research, trends, and government relations updates, AIMExpo attendees will come away with a well-rounded understanding of the powersports market, preparing them for the upcoming sales season."
AIMExpo says it is expecting more than 350 exhibitors and an anticipated attendance of more than 2,000 dealers.
As AIMExpo concludes, The One Moto Show, described as North America's largest independently owned custom bike show, will be at the "distinctive" Western Hotel on Freemont Street in downtown Las Vegas, on Friday February 7 and Saturday 8. By drawing the enthusiast community together through moto-inspired art, custom-built motorcycles from around the world, with vendors, influencers, and support from local builders it is hoped that by adding a "consumer dimension" will create a week of custom critical mass so AIMExpo can better draw dealers in from the custom motorcycle market.
"There will be live performances, outdoor OEM demo opportunities, custom showcases, and a highly anticipated awards ceremony. The One Moto Show will span 22,000 square feet of indoor event space and 37,280 square feet of outdoor space to accommodate about 10,000 people each day.
As part of this collaboration, a VIP preview event for all AIMExpo exhibitors and attendees will be held Thursday night (February 6) giving the industry early access to The One Moto Show before it opens to the public on the Friday afternoon.
"Our show is an easy way for non-riders to see what motorcycling is about," said Thor Drake, who founded The One Moto Show in 2010. "We know how to have a good time; we give them a taste and get them excited about how motorcycles can become part of their lives. We're pumped to partner with AIMExpo so our attendees can dive into different motorcycle cultures and check out the latest tech."
Kernes believes that "AIMExpo and The One Moto Show will deliver a premier, multi-faceted motorcycle experience to Las Vegas, elevating the industry and fostering stronger ties among all stakeholders in the powersports community.
"Our mission is to create a must-attend powersports destination event for everyone - from those who are passionate about it to those who are curious, and we're thrilled to be able to kick this off in Las Vegas."
This is a brand extension exercise for The One Show, not a replacement for its established event. That will continue to be staged at Portland in Oregon (for the 16th time) in May 2025.
